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Graeme Martin

Graeme Martin

Graeme Martin


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Graeme Martin is Professor and Chair of Management and leads research in the School of Business at the University of Dundee.  Prior to joining the University in August 2012, he held professorial appointments at the Adam Smith Business School, University of Glasgow and Edinburgh Business School, Heriot Watt University, as well as being founding Director of the Dundee Business School at Abertay University. He also holds/has held visiting international professorial appointments at Macquarie University and UTS in Australia, Ca Foscari University of Venice in Italy, Peking University in China and the University of Colorado in the USA. Graeme is also an Academic Fellow of the Chartered Institute of Personnel and Development (CIPD) and is one of their  advisors.  

He has published extensively in the fields of HRM, management and leadership and change management in international journals, including articles in Organization Studies, Social Science and Medicine, Sociology of Health and Illness, the Human Resource Management Journal and the International Journal of Human Resource Management.  These publications also include seven single/ co-authored/edited books on HR, corporate reputations, e-HR and social media, and management and leadership,  chapters in leading HR research-based texts, and research reports for organisations including the Chartered Institute of Personnel and Development (CIPD), Scottish Enterprise, Skills for Health (the UK sector skills council), the European Union, the Health Department of the Scottish Government and the ESRC/Scottish Government, and the British Medical Association.

Following an early career in personnel and industrial relations management in the engineering and construction industry in the UK and overseas, Graeme has undertaken consulting and research projects for a large number of private and public sector organizations in the UK, continental Europe and Australia in the past thirty years, including.  These include major companies in the UK, Sweden, Australia, the NHS in Scotland, the UK Public Sector People Managers Association, the CIPD, the Health and Education Training Institute of New South Wales and other healthcare organizations in Australia.

He has been a judge on national awards in HR excellence for both the CIPD and Personnel Today, was a member of advisory panel to the Scottish Government on public services reform and human capital and a non-executive director of an organization in the voluntary sector. Graeme was also a member of the global faculty of the New York-based Reputation Institute, delivering online seminars to senior executives from the USA, Australasia, South America Europe and Asia, and is working at present on impact cases with the senior management team of a local technology firm, the senior HR team of a Swedish-based multinational organization and the medical directorate of a Hospital Foundation Trust in England.

He is also currently researching into the role of employer branding and employee engagement, organizational trust research with colleagues from Glasgow,  medical leadership with colleagues in Scotland, England, the Netherlands and the US, and the changing work experience of hospital consultants with the British Medical Association . In addition, he has written the second edition of one of his earlier books on management and leadership in changing contexts and has begun revising a further book on strategic HRM with Nic Beech and Eugene MacKenna.


Managing People and Organizations (On-Campus)


This module aims to provide students with a strategic understanding and key skills in managing people in organizations. It focuses on the core people management problems faced by all organizations, including culture change, the contribution of human resources to organizational performance and change, the developing role of information and communication technologies, recruitment, selection and retention, human resource development, managing knowledge, innovation and creativity, corporate reputations and governance and international management.

Research Methods


The aim of this module is to develop a critical insight into the key concepts, approaches and techniques in research methods in business and management.  It explores how knowledge is created in business and management and provides a grounding in the basic approaches and techniques used in research

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