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A case study of Facebook use

A case study of Facebook use: outlining a multi-layer strategy for higher education

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Original languageEnglish
Pages (from-to)39-53
Number of pages15
JournalEducation and Information Technologies
Issue number1
Early online date9 Sep 2015
StatePublished - Jan 2017


Many students are looking to appropriate social networking sites, amongst them, Facebook, to enhance their learning experience. A growing body of literature reports on the motivation of students and staff to engage with Facebook as a learning platform as well as mapping such activities to pedagogy and curricula. This paper presents student opinions of the use of a Facebook strategy within higher education through the use of focus groups. Results show that the Facebook strategy is useful in promoting collaborative learning alongside the face-to-face delivery of content. Participants rebuked the perceived blurring of educational and social purposes, which is prevalent in the literature, with the current structure allowing a clear divide between their different uses of the site. The development of further guidelines for the use of Facebook for education is encouraged and recommendations are provided.

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