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Competitive intelligence

Competitive intelligence: concept, context and a case of its application

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Original languageEnglish
JournalScience Journal of Business Management
StatePublished - Mar 2012


This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.


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