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Competitive intelligence

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Competitive intelligence : concept, context and a case of its application. / Tsokanas, Nikolaos; Fragouli, Evangelia.

In: Science Journal of Business Management, 03.2012.

Research output: Contribution to journalArticle

Harvard

Tsokanas, N & Fragouli, E 2012, 'Competitive intelligence: concept, context and a case of its application' Science Journal of Business Management.

APA

Tsokanas, N., & Fragouli, E. (2012). Competitive intelligence: concept, context and a case of its application. Science Journal of Business Management

Vancouver

Tsokanas N, Fragouli E. Competitive intelligence: concept, context and a case of its application. Science Journal of Business Management. 2012 Mar.

Author

Tsokanas, Nikolaos; Fragouli, Evangelia / Competitive intelligence : concept, context and a case of its application.

In: Science Journal of Business Management, 03.2012.

Research output: Contribution to journalArticle

Bibtex - Download

@article{02ff057e97c64db289c4fdca4a4db980,
title = "Competitive intelligence",
author = "Nikolaos Tsokanas and Evangelia Fragouli",
year = "2012",
journal = "Science Journal of Business Management",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Competitive intelligence

T2 - concept, context and a case of its application

A1 - Tsokanas,Nikolaos

A1 - Fragouli,Evangelia

AU - Tsokanas,Nikolaos

AU - Fragouli,Evangelia

PY - 2012/3

Y1 - 2012/3

N2 - This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.

AB - This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.

KW - competitive

KW - intelligence

KW - pharmaceutical

KW - industry

KW - financial

UR - http://www.sjpub.org/sjbm/abstract/nikolaos-abstract.html

M1 - Article

JO - Science Journal of Business Management

JF - Science Journal of Business Management

ER -

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