Corporate reputation : managing opportunities and threats
Research output: Book/Report › Other report
|Place of publication||London|
|Number of pages||338|
|ISBN (Electronic)||9786613090300 |
|ISBN (Print)||9780566092053 |
This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.