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Corporate reputation

Corporate reputation : managing opportunities and threats

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Original languageEnglish
Place of publicationLondon
PublisherAshgate
Publication date2011
Number of pages338
ISBN (Electronic)9786613090300
ISBN (Print)9780566092053
StatePublished

Abstract

This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.

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