Corporate reputation : managing opportunities and threats. / Burke, R. (Editor); Martin, G. (Editor); Cooper, C. L. (Editor).
London : Ashgate, 2011. 338 p.Research output: Book/Report › Other report
}
TY - BOOK
T1 - Corporate reputation
T2 - managing opportunities and threats
A2 - Burke,R.
A2 - Martin,G.
A2 - Cooper,C. L.
ED - Burke,R.
ED - Martin,G.
ED - Cooper,C. L.
PB - Ashgate
CY - London
PY - 2011
Y1 - 2011
N2 - This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.
AB - This collection addresses the increasingly important role of corporate reputation and business success. The book deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation.
UR - http://eprints.gla.ac.uk/43710/
UR - http://library.dundee.ac.uk/F/?func=direct&local_base=DUN01&doc_number=000768268
M1 - Other report
BT - Corporate reputation
SN - 9780566092053
ER -