@inbook{b43ea60ba38e4639bc89d5a738ea2f18,
  title     = "Employer branding and corporate reputation management in global companies",
  publisher = "Routledge",
  author    = "G. Martin and S. Groen-in't-Woud",
  year      = "2011",
  editor    = "H. Scullion and D. Collings",
  isbn      = "9780415871709",
  pages     = "87-110",
  booktitle = "Global Talent Management",
}