@inbook{80b5948df8a14a76b956c80b5e8d8ba7, title = "Employer branding and corporate reputations in an international context", publisher = "John Wiley & Sons", author = "G. Martin and S. Hetrick", year = "2010", isbn = "9781405167406", pages = "293-321", booktitle = "Handbook on International Human Resource Management", }