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Is there a bigger and better future for employer branding?

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Is there a bigger and better future for employer branding? : Facing up to innovation, corporate reputations and wicked problems in SHRM. / Martin, G.; Gollan, P. J.; Grigg, Kerry.

In: International Journal of Human Resource Management, Vol. 22, No. 17, 2011, p. 3618-3637.

Research output: Contribution to journalArticle

Harvard

Martin, G, Gollan, PJ & Grigg, K 2011, 'Is there a bigger and better future for employer branding?: Facing up to innovation, corporate reputations and wicked problems in SHRM' International Journal of Human Resource Management, vol 22, no. 17, pp. 3618-3637.

APA

Martin, G., Gollan, P. J., & Grigg, K. (2011). Is there a bigger and better future for employer branding?: Facing up to innovation, corporate reputations and wicked problems in SHRM. International Journal of Human Resource Management, 22(17), 3618-3637doi: 10.1080/09585192.2011.560880

Vancouver

Martin G, Gollan PJ, Grigg K. Is there a bigger and better future for employer branding?: Facing up to innovation, corporate reputations and wicked problems in SHRM. International Journal of Human Resource Management. 2011;22(17):3618-3637.

Author

Martin, G.; Gollan, P. J.; Grigg, Kerry / Is there a bigger and better future for employer branding? : Facing up to innovation, corporate reputations and wicked problems in SHRM.

In: International Journal of Human Resource Management, Vol. 22, No. 17, 2011, p. 3618-3637.

Research output: Contribution to journalArticle

Bibtex - Download

@article{cc714a842d7d4c8fa0b3a43c61082e51,
title = "Is there a bigger and better future for employer branding?",
author = "G. Martin and Gollan, {P. J.} and Kerry Grigg",
note = "This is an electronic version of an article published in: Martin, G., Gollan, P.J. and Grigg, K. (2011) Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM. International Journal of Human Resource Management, 22 (17). pp. 3618-3637. International Journal of Human Resource Management is available online at: www.tandfonline.com",
year = "2011",
volume = "22",
number = "17",
pages = "3618--3637",
journal = "International Journal of Human Resource Management",
issn = "0958-5192",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Is there a bigger and better future for employer branding?

T2 - Facing up to innovation, corporate reputations and wicked problems in SHRM

A1 - Martin,G.

A1 - Gollan,P. J.

A1 - Grigg,Kerry

AU - Martin,G.

AU - Gollan,P. J.

AU - Grigg,Kerry

PY - 2011

Y1 - 2011

N2 - Employer branding is becoming an increasingly important topic for research and practice in multinational enterprises (MNEs) because it plays directly into their corporate reputation, talent management and employee engagement agendas. In this paper, we argue that the potential effects of employer branding have yet to be fully understood because current theory and practice have failed to connect this internal application of marketing and branding to the key reputational and innovation agendas of MNEs, both of which are at the heart of another strategic agenda – effective corporate governance. However, these agendas are characterised by ‘wicked problems’ in MNEs, which have their origins in competing logics in strategic human resource management (SHRM). These problems need to be articulated and understood before they can be addressed. This paer proceeds by (1) setting out a definition and model of employer branding and how it potentially articulates with corporate governance, innovation and organisational reputations, (2) discussing and analysing the ‘wicked problems’ resulting from the sometimes contradictory logics underpinning innovation and corporate reputations and SHRM in MNEs and (3) evaluating the potential of employer branding as a contribution to the third SHRM approach – HR strategy-inaction – as a way of resolving three particularly wicked problems in MNEs. We conclude with some ideas for research and practice on the future for empl

AB - Employer branding is becoming an increasingly important topic for research and practice in multinational enterprises (MNEs) because it plays directly into their corporate reputation, talent management and employee engagement agendas. In this paper, we argue that the potential effects of employer branding have yet to be fully understood because current theory and practice have failed to connect this internal application of marketing and branding to the key reputational and innovation agendas of MNEs, both of which are at the heart of another strategic agenda – effective corporate governance. However, these agendas are characterised by ‘wicked problems’ in MNEs, which have their origins in competing logics in strategic human resource management (SHRM). These problems need to be articulated and understood before they can be addressed. This paer proceeds by (1) setting out a definition and model of employer branding and how it potentially articulates with corporate governance, innovation and organisational reputations, (2) discussing and analysing the ‘wicked problems’ resulting from the sometimes contradictory logics underpinning innovation and corporate reputations and SHRM in MNEs and (3) evaluating the potential of employer branding as a contribution to the third SHRM approach – HR strategy-inaction – as a way of resolving three particularly wicked problems in MNEs. We conclude with some ideas for research and practice on the future for empl

UR - http://eprints.gla.ac.uk/43527/

U2 - 10.1080/09585192.2011.560880

DO - 10.1080/09585192.2011.560880

M1 - Article

JO - International Journal of Human Resource Management

JF - International Journal of Human Resource Management

SN - 0958-5192

IS - 17

VL - 22

SP - 3618

EP - 3637

ER -

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