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Using a business model approach and marketing techniques for recruitment to clinical trials

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Using a business model approach and marketing techniques for recruitment to clinical trials. / McDonald, Alison M.; Treweek, Shaun; Shakur, Haleema; Free, Caroline; Knight, Rosemary; Speed, Chris; Campbell, Marion K.

In: Trials, Vol. 12, 74, 11.03.2011, p. -.

Research output: Contribution to journalScientific review

Harvard

McDonald, AM, Treweek, S, Shakur, H, Free, C, Knight, R, Speed, C & Campbell, MK 2011, 'Using a business model approach and marketing techniques for recruitment to clinical trials' Trials, vol 12, 74, pp. -., 10.1186/1745-6215-12-74

APA

McDonald, A. M., Treweek, S., Shakur, H., Free, C., Knight, R., Speed, C., & Campbell, M. K. (2011). Using a business model approach and marketing techniques for recruitment to clinical trials. Trials, 12, -. [74]. 10.1186/1745-6215-12-74

Vancouver

McDonald AM, Treweek S, Shakur H, Free C, Knight R, Speed C et al. Using a business model approach and marketing techniques for recruitment to clinical trials. Trials. 2011 Mar 11;12:-. 74. Available from: 10.1186/1745-6215-12-74

Author

McDonald, Alison M.; Treweek, Shaun; Shakur, Haleema; Free, Caroline; Knight, Rosemary; Speed, Chris; Campbell, Marion K. / Using a business model approach and marketing techniques for recruitment to clinical trials.

In: Trials, Vol. 12, 74, 11.03.2011, p. -.

Research output: Contribution to journalScientific review

Bibtex - Download

@article{586dd282874c4960b5149efca81bd318,
title = "Using a business model approach and marketing techniques for recruitment to clinical trials",
author = "McDonald, {Alison M.} and Shaun Treweek and Haleema Shakur and Caroline Free and Rosemary Knight and Chris Speed and Campbell, {Marion K.}",
year = "2011",
doi = "10.1186/1745-6215-12-74",
volume = "12",
pages = "--",
journal = "Trials",
issn = "1745-6215",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Using a business model approach and marketing techniques for recruitment to clinical trials

A1 - McDonald,Alison M.

A1 - Treweek,Shaun

A1 - Shakur,Haleema

A1 - Free,Caroline

A1 - Knight,Rosemary

A1 - Speed,Chris

A1 - Campbell,Marion K.

AU - McDonald,Alison M.

AU - Treweek,Shaun

AU - Shakur,Haleema

AU - Free,Caroline

AU - Knight,Rosemary

AU - Speed,Chris

AU - Campbell,Marion K.

PY - 2011/3/11

Y1 - 2011/3/11

N2 - <p>Randomised controlled trials (RCTs) are generally regarded as the gold standard for evaluating health care interventions. The level of uncertainty around a trial's estimate of effect is, however, frequently linked to how successful the trial has been in recruiting and retaining participants. As recruitment is often slower or more difficult than expected, with many trials failing to reach their target sample size within the timescale and funding originally envisaged, the results are often less reliable than they could have been. The high number of trials that require an extension to the recruitment period in order to reach the required sample size potentially delays the introduction of more effective therapies into routine clinical practice. Moreover, it may result in less research being undertaken as resources are redirected to extending existing trials rather than funding additional studies.</p><p>Poor recruitment to publicly-funded RCTs has been much debated but there remains remarkably little clear evidence as to why many trials fail to recruit well, which recruitment methods work, in which populations and settings and for what type of intervention. One proposed solution to improving recruitment and retention is to adopt methodology from the business world to inform and structure trial management techniques. We review what is known about interventions to improve recruitment to trials. We describe a proposed business approach to trials and discuss the implementation of using a business model, using insights gained from three case studies.</p>

AB - <p>Randomised controlled trials (RCTs) are generally regarded as the gold standard for evaluating health care interventions. The level of uncertainty around a trial's estimate of effect is, however, frequently linked to how successful the trial has been in recruiting and retaining participants. As recruitment is often slower or more difficult than expected, with many trials failing to reach their target sample size within the timescale and funding originally envisaged, the results are often less reliable than they could have been. The high number of trials that require an extension to the recruitment period in order to reach the required sample size potentially delays the introduction of more effective therapies into routine clinical practice. Moreover, it may result in less research being undertaken as resources are redirected to extending existing trials rather than funding additional studies.</p><p>Poor recruitment to publicly-funded RCTs has been much debated but there remains remarkably little clear evidence as to why many trials fail to recruit well, which recruitment methods work, in which populations and settings and for what type of intervention. One proposed solution to improving recruitment and retention is to adopt methodology from the business world to inform and structure trial management techniques. We review what is known about interventions to improve recruitment to trials. We describe a proposed business approach to trials and discuss the implementation of using a business model, using insights gained from three case studies.</p>

UR - http://www.scopus.com/inward/record.url?scp=79952460269&partnerID=8YFLogxK

U2 - 10.1186/1745-6215-12-74

DO - 10.1186/1745-6215-12-74

M1 - Scientific review

JO - Trials

JF - Trials

SN - 1745-6215

VL - 12

SP - -

ER -

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