TY  - CHAP
T1  - Website credibility and intervention effectiveness
A1  - Nind,Thomas
A1  - Wyatt,Jeremy
A1  - Ricketts,Ian
A1  - McPate,Paul
A1  - Liu,Joseph
AU  - Nind,Thomas
AU  - Wyatt,Jeremy
AU  - Ricketts,Ian
AU  - McPate,Paul
AU  - Liu,Joseph
PB  - Society for the Study of Artificial Intelligence and Simulation of Behaviour
PY  - 2009
Y1  - 2009
N2  - Credibility is closely related to trustfulness, reliability, accuracy, authority, bias and quality. There is a strong correlation between credibility of content and its believability [1,2]. Previous studies have identified a number of features impacting on users' assessments of website credibility. In our study, a randomized controlled experiment was carried out with 92 students to investigate the effect of high and low credibility in a website promoting healthy living on the user's behaviour and attitude to exercise. Students allocated to the credible version of the website used it for significantly longer. We believe this demonstrates the importance of designing credible interventions in order to maximise participant exposure.
AB  - Credibility is closely related to trustfulness, reliability, accuracy, authority, bias and quality. There is a strong correlation between credibility of content and its believability [1,2]. Previous studies have identified a number of features impacting on users' assessments of website credibility. In our study, a randomized controlled experiment was carried out with 92 students to investigate the effect of high and low credibility in a website promoting healthy living on the user's behaviour and attitude to exercise. Students allocated to the credible version of the website used it for significantly longer. We believe this demonstrates the importance of designing credible interventions in order to maximise participant exposure.
UR  - http://www.scopus.com/inward/record.url?partnerID=yv4JPVwI&eid=2-s2.0-84859091705&md5=145dc9778941db26a8c1ed5f97053288
UR  - http://www.aisb.org.uk/convention/aisb09/Proceedings/PERSUASIVE/FILES/Proceedings.pdf
M1  - Other chapter contribution
SN  - 1902956745
BT  - Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium
T2  - Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium
SP  - 36
EP  - 39
ER  -