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Website credibility and intervention effectiveness

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Website credibility and intervention effectiveness. / Nind, Thomas; Wyatt, Jeremy; Ricketts, Ian; McPate, Paul; Liu, Joseph.

Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium: a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland. Society for the Study of Artificial Intelligence and Simulation of Behaviour, 2009. p. 36-39.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Harvard

Nind, T, Wyatt, J, Ricketts, I, McPate, P & Liu, J 2009, 'Website credibility and intervention effectiveness'. in Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium: a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland. Society for the Study of Artificial Intelligence and Simulation of Behaviour, pp. 36-39, AISB 2009 Convention Adaptive and Emergent Behaviour and Complex Systems: Persuasive Technology and Digital Behaviour Intervention Symposium, Edinburgh, United Kingdom, 6-9 April.

APA

Nind, T., Wyatt, J., Ricketts, I., McPate, P., & Liu, J. (2009). Website credibility and intervention effectiveness. In Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium. (pp. 36-39). Society for the Study of Artificial Intelligence and Simulation of Behaviour.

Vancouver

Nind T, Wyatt J, Ricketts I, McPate P, Liu J. Website credibility and intervention effectiveness. In Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium: a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland. Society for the Study of Artificial Intelligence and Simulation of Behaviour. 2009. p. 36-39.

Author

Nind, Thomas; Wyatt, Jeremy; Ricketts, Ian; McPate, Paul; Liu, Joseph / Website credibility and intervention effectiveness.

Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium: a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland. Society for the Study of Artificial Intelligence and Simulation of Behaviour, 2009. p. 36-39.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Bibtex - Download

@inbook{7c15527ef2f24335ae868ed8dbd5a1a6,
title = "Website credibility and intervention effectiveness",
publisher = "Society for the Study of Artificial Intelligence and Simulation of Behaviour",
author = "Thomas Nind and Jeremy Wyatt and Ian Ricketts and Paul McPate and Joseph Liu",
year = "2009",
isbn = "1902956745",
pages = "36-39",
booktitle = "Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium",

}

RIS (suitable for import to EndNote) - Download

TY - CHAP

T1 - Website credibility and intervention effectiveness

A1 - Nind,Thomas

A1 - Wyatt,Jeremy

A1 - Ricketts,Ian

A1 - McPate,Paul

A1 - Liu,Joseph

AU - Nind,Thomas

AU - Wyatt,Jeremy

AU - Ricketts,Ian

AU - McPate,Paul

AU - Liu,Joseph

PB - Society for the Study of Artificial Intelligence and Simulation of Behaviour

PY - 2009

Y1 - 2009

N2 - Credibility is closely related to trustfulness, reliability, accuracy, authority, bias and quality. There is a strong correlation between credibility of content and its believability [1,2]. Previous studies have identified a number of features impacting on users' assessments of website credibility. In our study, a randomized controlled experiment was carried out with 92 students to investigate the effect of high and low credibility in a website promoting healthy living on the user's behaviour and attitude to exercise. Students allocated to the credible version of the website used it for significantly longer. We believe this demonstrates the importance of designing credible interventions in order to maximise participant exposure.

AB - Credibility is closely related to trustfulness, reliability, accuracy, authority, bias and quality. There is a strong correlation between credibility of content and its believability [1,2]. Previous studies have identified a number of features impacting on users' assessments of website credibility. In our study, a randomized controlled experiment was carried out with 92 students to investigate the effect of high and low credibility in a website promoting healthy living on the user's behaviour and attitude to exercise. Students allocated to the credible version of the website used it for significantly longer. We believe this demonstrates the importance of designing credible interventions in order to maximise participant exposure.

UR - http://www.scopus.com/inward/record.url?partnerID=yv4JPVwI&eid=2-s2.0-84859091705&md5=145dc9778941db26a8c1ed5f97053288

UR - http://www.aisb.org.uk/convention/aisb09/Proceedings/PERSUASIVE/FILES/Proceedings.pdf

M1 - Other chapter contribution

SN - 1902956745

BT - Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium

T2 - Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium

SP - 36

EP - 39

ER -

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