Activity: Other activity types › Public engagement and outreach - public lecture/debate/seminar
Dr Keith Dinnie and Dr Szu-Hsin Wu facilitated two online workshops in July 2021 presented by industry expert Clemency Wright in their project, ‘Keywording Digital Assets – Introduction and Guidelines for SMEs’. The project was supported by the Innovation and Impact Development Fund (IIDF). The aims of the project were to engage with local SMEs across a range of economic sectors; to enable local SMEs to upgrade their digital marketing skills by introducing and explaining the benefits of keywording their digital assets; and to build relationships with participating SMEs that could lead to future collaborative opportunities. Participating SMEs included Arbikie, Visit Dundee, and Community First UK.