Activity: Other activity types › Public engagement and outreach - public lecture/debate/seminar
What makes a tourist destination attractive? Can (and should) famous people make a destination more desirable? This event explores the connections between celebrity and tourism through a discussion of Usain Bolt, the world’s most successful and recognisable athlete.
Dr Susan Mains, University of Dundee, will discuss her research on the promotion of Bolt as a global brand and ambassador for Jamaican tourism, and in doing so seeks to address the questions: can celebrity boost tourism, how do we “sell” place and what might this mean for tourism in Dundee?