Dundee Arts Cafe - Usain Bolt - Can Celebrity Boost Tourism?

Activity: Other activity typesPublic engagement and outreach - public lecture/debate/seminar


What makes a tourist destination attractive? Can (and should) famous people make a destination more desirable? This event explores the connections between celebrity and tourism through a discussion of Usain Bolt, the world’s most successful and recognisable athlete.

Dr Susan Mains, University of Dundee, will discuss her research on the promotion of Bolt as a global brand and ambassador for Jamaican tourism, and in doing so seeks to address the questions: can celebrity boost tourism, how do we “sell” place and what might this mean for tourism in Dundee?
Period3 Oct 2017
Event titleDundee Arts Cafe
Event typeOther
Sponsors, Abertay University, Leisure & Culture Dundee
LocationDundee, United KingdomShow on map
Degree of RecognitionLocal


  • tourism
  • celebrity
  • Jamaica
  • Dundee