Dundee Arts Cafe - Usain Bolt - Can Celebrity Boost Tourism?

Description

What makes a tourist destination attractive? Can (and should) famous people make a destination more desirable? This event explores the connections between celebrity and tourism through a discussion of Usain Bolt, the world’s most successful and recognisable athlete.

Dr Susan Mains, University of Dundee, will discuss her research on the promotion of Bolt as a global brand and ambassador for Jamaican tourism, and in doing so seeks to address the questions: can celebrity boost tourism, how do we “sell” place and what might this mean for tourism in Dundee?

Period	3 Oct 2017
Event title	Dundee Arts Cafe
Event type	Other
Sponsors	University of Dundee, Abertay University, Leisure & Culture Dundee
Location	Dundee, United KingdomShow on map
Degree of Recognition	Local