Dundee Arts Cafe - Usain Bolt - Can Celebrity Boost Tourism?

Activity: Other activity types › Public engagement and outreach - public lecture/debate/seminar

Description

What makes a tourist destination attractive? Can (and should) famous people make a destination more desirable? This event explores the connections between celebrity and tourism through a discussion of Usain Bolt, the world’s most successful and recognisable athlete.

Dr Susan Mains, University of Dundee, will discuss her research on the promotion of Bolt as a global brand and ambassador for Jamaican tourism, and in doing so seeks to address the questions: can celebrity boost tourism, how do we “sell” place and what might this mean for tourism in Dundee?
Period3 Oct 2017
Event titleDundee Arts Cafe
Event typeOther
SponsorsUniversity of Dundee, Abertay University, Leisure & Culture Dundee
LocationDundee, United KingdomShow on map
Degree of RecognitionLocal

UN SDGs

This activity contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities

Keywords

  • tourism
  • celebrity
  • Jamaica
  • Dundee

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