Description
As part of University of Dundee's Entrepreneurship Week 2025, I was invited to deliver a knowledge exchange session entitled "From Ideas to Impact: Design Thinking for Entrepreneurs". The primary audience consisted of members of the Entrepreneurs in Residence Network from across Scotland (www.connect-ed.network).Event Description
Design practice has spread its domain of activities into wider fields, where the value of the process is equally important to stimulating the innovation of new products and services. This 2-hour workshop (lunch provided) will provide you with a hands-on introduction to Design Thinking as an approach for creative problem-solving. You will gain some insights into how Design Thinking is being used by designers and non-design professionals to drive forward ingenuity and innovation in business practices. You will leave the workshop with an introduction to Design Thinking and an appreciation of design led methods to help rethink and reframe problems when supporting early-stage entrepreneurs with their early-stage business ventures.
Lead Facilitator Biography
Fraser Bruce is a Senior design academic at the University of Dundee. He teaches and conducts research on integrating environmentally friendly design strategies into product design and innovation management practices. He is the Programme Director for both the MSc Product Design and MSc Design for Business courses where he delivers specialist lectures and workshops on Design Thinking, service design and innovation. Fraser also leads the Strategic Design Group (SDG), collaborating with SMEs and large organisations across a variety of sectors to bridge the gap between design-led innovation and business.
Agenda
1. Welcome and Introductions – Brief overview of the session with introductions.
2. Understanding Design Thinking in Entrepreneurship – An introduction to Design Thinking and its relevance to supporting early-stage entrepreneurs with their early-stage business ventures.
3. The Double Diamond Process Model: Methods and Tools – Exploring how to approach issues from a human centred perspective, applying models and practical tools to generate solutions.
4. Applying Design Thinking – Hands-on exploration of the process, methods and tools through interactive learning and collaborative teamwork.
5. Wrap-up and Networking – Key takeaways and an opportunity to connect with others.
| Period | 26 Feb 2025 |
|---|---|
| Event type | Workshop |
| Location | Dundee, United KingdomShow on map |
| Degree of Recognition | National |