How market turbulence and national culture can influence marketing agility, which in turn can foster sustainable performance in tourism supply chains

    Activity: Other activity typesFunding - grants and income which support research related activities

    Description

    Project sponsored by University of Dundee about: how market turbulence and national culture can influence marketing agility, which in turn can foster sustainable performance in tourism supply chains.
    Period2023 → …
    Held atUniversity of Dundee