Independent Strategic Review of the UK Government's GREAT Campaign

Activity: Other activity typesPublic engagement and outreach - work on advisory panels

Description

The aim of the review was to deliver recommendations on how GREAT can effectively support the country’s economic growth objective into the future. The Government agrees that there should be a single, unifying brand and an international marketing campaign, and the purpose of this review was to help ensure that the GREAT campaign remains at the heart of delivering this.

As one member of a three person panel, my expertise focused on the branding strand the main elements within the review.
Period18 Nov 202420 Dec 2024
Degree of RecognitionInternational