Activity: Hosting a visitor types › Hosting an academic visitor
Description
Dr. Michael Coolsen’s (PhD – University of North Carolina at Chapel Hill) research interests include close relationship theory, its application to the consumer-brand relationship, and IMC/social media. Michael teaches a variety of marketing courses including marketing analytics, marketing research, and consumer behavior. His work has appeared and been cited in various media outlets, journals and trade publications, such as the New York Times, CNN, Ad Age, PR Week, the Harvard Business Review, Psychology Today, the Journal of Interactive Marketing, the Proceedings of the National Academy of Sciences, and the Journal of Personality and Social Psychology. His co-authored book Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape highlights the effect of dramatic narrative in marketing.
Period
30 Sept 2024
Visiting from
University of North Carolina at Chapel Hill (United States)