Routledge Focus on Nation Branding (Journal)

Activity: Publication peer-review and editorial work typesEditorial activity

Description

This series of shortform books approaches the fast-growing subject of Nation Branding, in which the principles of brand strategy and management are applied to countries, from both a geographical and thematic perspective. It is designed to provide a critical analysis of the ways in which specific countries throughout the world build and develop their brands; in their totality, the books provide a complete picture of the theories, concepts and practices of Nation Branding globally.
Period2021 → …