Twitter a better bet for football odds than bookies, research claims

    Press/Media: Research


    If you want to stay ahead of the game when betting on football matches, turn to Twitter. A new study has found that Twitter posts provide a better prediction of winners and losers after kick-off than bookies’ odds. Researchers analysed 13.8 million tweets – an average of 5.2 per second – during the 2013/14 English Premier League season as well as in-play betting prices from the online gambling company Betfair.

    Period13 Oct 2017

    Media coverage


    Media coverage


    • Twitter
    • Premier League
    • Betting
    • Efficient markets
    • Forecasting