Twitter a better bet for football odds than bookies, research claims

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If you want to stay ahead of the game when betting on football matches, turn to Twitter. A new study has found that Twitter posts provide a better prediction of winners and losers after kick-off than bookies’ odds. Researchers analysed 13.8 million tweets – an average of 5.2 per second – during the 2013/14 English Premier League season as well as in-play betting prices from the online gambling company Betfair.