Vote Compass 2014

Dataset

Description

This dataset was produced from the online public engagement tool Vote Compass used in general elections in New Zealand and attracted over 300,000 respondents in each election it was run. Vote Compass is an interactive electoral literacy application that approximates a user’s policy alignment with the various parties contesting a given election race. Survey items in Vote Compass are designed to reflect propositions that are salient in the public discourse at the time of the election. The data provides detailed insight into voters’ views which could be related to party policies and campaign events in an election. It was produced in collaboration between Canadian academics from Vox Pop Labs, New Zealand academics including Jennifer Lees-Marshment, and media organisation TVNZ. Data was available to collaborators during 2014; it was not made publicly available due to rules in New Zealand at the time.
Date made availableAug 2014
PublisherVox Pop Labs

Data Monitor categories

  • Delivery
  • Electoral Commission
  • Leadership
  • Policy
  • Political branding
  • Political marketing
  • Television New Zealand
  • Vote Compass
  • Voter engagement
  • Online engagement tool

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