Description
This dataset was produced from the online public engagement tool Vote Compass used in general elections in New Zealand and attracted over 300,000 respondents in each election it was run. Vote Compass is an interactive electoral literacy application that approximates a user’s policy alignment with the various parties contesting a given election race. Survey items in Vote Compass are designed to reflect propositions that are salient in the public discourse at the time of the election. The data provides detailed insight into voters’ views which could be related to party policies and campaign events in an election. It was produced in collaboration between Canadian academics from Vox Pop Labs, New Zealand academics including Jennifer Lees-Marshment, and media organisation TVNZ. Data was available to collaborators during 2023; it was not made publicly available due to rules in New Zealand at the time.
| Date made available | 2023 |
|---|---|
| Publisher | Vox Pop Labs |
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Vote Compass NZ 2017: Marketing Insights into Public Views on Policy and Leaders
Lees-Marshment, J. (Lead / Corresponding author), Elder, E., Chant, L., Osborne, D., Savoie, J. & van der Linden, C., 2018, Political Marketing and Management in the 2017 New Zealand Election. Lees-Marshment, J. (ed.). 1 ed. Switzerland: Palgrave Macmillan, p. 7-22 16 p. (Palgrave Studies in Political Marketing and Management).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Vote Compass in the 2014 New Zealand election: Hearing the voice of New Zealand voters
Lees-Marshment, J. (Lead / Corresponding author), Dufresne, Y., Eady, G., Osborne, D., van der Linden, C. & Vowles, J., 1 Dec 2015, In: Political Science. 67, 2, p. 94-124 31 p.Research output: Contribution to journal › Article › peer-review
12 Link opens in a new tab Citations (Scopus)
Datasets
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Vote Compass 2017
Lees-Marshment, J. (Creator), Vox Pop Labs , 2017
https://nz2017.votecompass.com/
Dataset
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