Bruce, Fraser


  • 6 Citations
  • 2 h-Index
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Personal profile


Fraser started his career in the early 90s as an application engineer with a laser manufacturing company in Dundee where he specialised in laser material processing. In 1997, he then took up a position as a mechanical design engineer with pioneering keyhole surgeon Sir Alfred Cuscheri at Ninewells Hospital. Fraser became an integral part of the R&D team devising novel instruments and manipulators, as well as new imaging and optical techniques for Minimal Access Surgery (MAS). In 1999, he then went on to work as a product development engineer on the ERDF ‘Dundee by Design’ project. Combining conventional handcrafted techniques with the latest advancements in digital fabrication technologies, he led the design and development of a portfolio of new product offerings for the commercial marketplace, serving clients in the art, consumer, medical, telecommunication, automotive and industrial product sectors.

He was also instrumental in setting up a New Product Development (NPD) Excellence Programme for microenterprises to integrate design and design thinking into their organisational culture. Fraser finally made the transition from industry to academia where he now teaches at both undergraduate and taught postgraduate levels in product design, delivering specialist lectures, seminars and workshops on design thinking, participatory experiences, prototyping and digital technologies. His current research focuses on the integration of biomimetic design with the practice of product design and innovation management. Fraser has successfully supervised PhD students to completion and is part of the interdisciplinary product design research studio with Professor Jon Rogers, Dr. Chris Lim and Dr. Nick Taylor. The studio has a successful track record of research funding from EPSRC, AHRC, EU and also includes collaborations with NASA, Mozilla, Deutsche Telekom, Microsoft, Met Office and the V&A Museum. 

Research projects

  • Co-Designing for the Business of Antimicrobial Resistance Stewardship: Infection Prevention and Control Practices, AHRC, Co-Investigator (CI), £247K, 2017 (submitted). 
  • Designing Community Resilience, European Union and Scottish Government, Co-Investigator (CI), £106K, 2017 (submitted).
  • Innovation in Secure Employment, European Union and Scottish Government. Co-Investigator (CI), £48K, 2017 (submitted).
  • The Arts API Project, The Digital R&D Fund for the Arts – Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England, Co-Investigator (CI), £292K , 2014-15.
  • Sustainable Futures: Design & Outdoor Learning, Scottish Funding Council’s (SFC) Innovation Voucher Scheme, Principal-Investigator (PI), £10K 2010-11.
  • RIP+MIX: A Design Method Emerging from Case Transfer, Industry-funded, Co-Investigator (CI), £27K, 2009-10. 

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Research Output 2005 2019

The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Bruce, F. S. & Baxter, S., 2019, Running with Scissors: 13th International Conference of the European Academy of Design. Valentine, L., Bletcher, J. & Cruickshank, L. (eds.). Supplement 1 ed. United Kingdom: Taylor & Francis, Vol. 22. p. 137-146 10 p. (Design Journal).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

90 Downloads (Pure)

Big Data: Understanding how Creative Organisations Create and Sustain their Networks

Bruce, F., Malcolm, J. & O'Neill, S., 6 Sep 2017, In : Design Journal. 20, 1, p. S435-S443 8 p.

Research output: Contribution to journalArticle

Open Access
Electric network analysis
Data acquisition

Big Data: Understanding how Creative Organisations Create and Sustain their Networks

Bruce, F., Malcolm, J. S. & O'Neill, S., 6 Sep 2017, Design for Next: Proceedings of the 12th EAD Conference, Sapienza University of Rome, 12-14 April 2017. Di Lucchio, L., Imbesi, L. & Atkinson, P. (eds.). Abingdon: Taylor & Francis Online, p. S435-S443 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

network analysis
social network
business concept

Designing Collaborations at the Intersection of Academia and Industry

Skelly, M., Bruce, F., Banks, R. & Steiner, H., 2017, Building Community: Design Education for a Sustainable Future: Proceedings of the 19th International Conference on Engineering and Product Design Education. Berg, A., Bohemia, E., Buck, L., Gulden, T., Kovacevic, A. & Pavel, N. (eds.). Glasgow: The Design Society, p. 164-169 6 p. (E&PDE).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Product design
1 Citation (Scopus)
54 Downloads (Pure)

Design Thinking for Social Innovation in Health Care

Valentine, L., Kroll, T., Bruce, F., Lim, C. & Mountain, R., 2 Nov 2017, In : Design Journal. 20, 6, p. 755-774 20 p.

Research output: Contribution to journalArticle

Open Access
Health care
Knowledge acquisition
Bioelectric potentials


Symbiotic Design Practice: Designing with-in nature

Author: Sanchez Ruano, D., 2016

Supervisor: Bruce, F. (Supervisor) & Paul, J. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy