Bruce, Fraser


Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile


Fraser started his career in the early 90s as an application engineer with a laser manufacturing company in Dundee where he specialised in laser material processing. In 1997, he then took up a position as a mechanical design engineer with pioneering keyhole surgeon Sir Alfred Cuscheri at Ninewells Hospital. Fraser became an integral part of the R&D team devising novel instruments and manipulators, as well as new imaging and optical techniques for Minimal Access Surgery (MAS). In 1999, he then went on to work as a product development engineer on the ERDF ‘Dundee by Design’ project. Combining conventional handcrafted techniques with the latest advancements in digital fabrication technologies, he led the design and development of a portfolio of new product offerings for the commercial marketplace, serving clients in the art, consumer, medical, telecommunication, automotive and industrial product sectors.

He was also instrumental in setting up a New Product Development (NPD) Excellence Programme for microenterprises to integrate design and design thinking into their organisational culture. Fraser finally made the transition from industry to academia where he now teaches at both undergraduate and taught postgraduate levels in product design, delivering specialist lectures, seminars and workshops on design thinking, participatory experiences, prototyping and digital technologies. His current research focuses on the integration of biomimetic design with the practice of product design and innovation management. Fraser has successfully supervised PhD students to completion and is part of the interdisciplinary product design research studio with Professor Jon Rogers, Dr. Chris Lim and Dr. Nick Taylor. The studio has a successful track record of research funding from EPSRC, AHRC, EU and also includes collaborations with NASA, Mozilla, Deutsche Telekom, Microsoft, Met Office and the V&A Museum. 

Research projects

  • Co-Designing for the Business of Antimicrobial Resistance Stewardship: Infection Prevention and Control Practices, AHRC, Co-Investigator (CI), £247K, 2017 (submitted). 
  • Designing Community Resilience, European Union and Scottish Government, Co-Investigator (CI), £106K, 2017 (submitted).
  • Innovation in Secure Employment, European Union and Scottish Government. Co-Investigator (CI), £48K, 2017 (submitted).
  • The Arts API Project, The Digital R&D Fund for the Arts – Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England, Co-Investigator (CI), £292K , 2014-15.
  • Sustainable Futures: Design & Outdoor Learning, Scottish Funding Council’s (SFC) Innovation Voucher Scheme, Principal-Investigator (PI), £10K 2010-11.
  • RIP+MIX: A Design Method Emerging from Case Transfer, Industry-funded, Co-Investigator (CI), £27K, 2009-10. 


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water
  • SDG 15 - Life on Land
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals


Dive into the research topics where Fraser Bruce is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or