Projects per year
Personal profile
Research
Here are films produced about some of research I'm involved with:
NEW NEW NEW
- Scottish behavioural scientists during the COVID-19 pandemic
- Behavioural scientists collaborate with NHS public health
- Quality of life in people with living with bowel disease
- Virtual Reality Nature Soundscapes
Biography
I have a PhD in Education, MSc in Computing Science and a BA (Hons) in sociology and social policy. My first postdoctoral research position was in a health research unit and thereafter I have developed a strong portfolio of health services research and teaching.
Research interests
I am a health services behavioural scientist who is interested in improving behaviours to improve health and wellbeing. I am passionate about relational approaches to working with individuals and communities and apply models of public participation and patient and public involvement and community co-production. My research activity is concerned with evidencing through co-creation interventions, how we might tackle health inequalities and enhance empowerment and resilience for communities and individuals. My methodological expertise is in qualitative and mixed methods applied to co-created design, implementation and evaluation of complex interventions, including feasibility and pilot studies, full RCTs and process evaluations.
My research outputs span multiple disciplines including behavioural science, public health and rural and community development. I have a strong track record of academic papers in high-quality journals and over 135 peer reviewed publications.
Research
As a Principal and Co-Investigator, I have won research grants to improve health and wellbeing of communities and individuals. This funding has enabled my research to postively impact national policies and public and third-sector services. My work directly contributes to supporting UN Sustainable Development Goals.
Teaching
I teach research methods, with expertise in qualitative methods, pilot and feasibility studies and systematic literature reviews. I act as a supervisor for both Masters and PhD students and have supervised 9 students to successful PhD completion.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Education, University of Sunderland
27 Sept 1993 → 19 Sept 1997
Award Date: 19 Sept 1997
Master in Science, Computing, Newcastle University
30 Sept 1992 → 1 Oct 1993
Award Date: 1 Oct 1993
PGCert THE, PGCE, University of York
1 Sept 1987 → 1 Jun 1988
Award Date: 1 Jun 1988
Bachelor of Social Science, Sociology & Social Policy, University of Leeds
1 Oct 1983 → 1 Jun 1986
Award Date: 1 Jun 1986
External positions
Health improvement, Protection and Services Research Committee, Chief Scientist Office
12 Dec 2023 → …
Covid-19 Adaptations Expert Advisory Groups, Scottish Government
1 Mar 2022 → 30 Sept 2023
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Collaborations and top research areas from the last five years
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Feasibility testing Of telehealth-delivered eXercise TheRapy for Ostomates Treated for cancer (FOXTROT)
Hubbard, G. (Investigator)
1/12/24 → 30/11/26
Project: Research
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Rural Co-Design and Collaboration: Maximising Rural Community Asset to Reduce Place-Based Health Inequalities
Hubbard, G. (Investigator)
Arts & Humanities Research Council
1/02/24 → 30/11/27
Project: Research
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Healthy Young Minds: Co-producing a nature-based intervention with rural High School students to promote mental well-being
Hubbard, G. (Investigator)
1/02/24 → 31/07/25
Project: Research
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A systematic literature review and meta‐analysis of virtual reality nature effects on higher education students' mental health and wellbeing
Hubbard, G., Verde, P. A., Barrable, A., O’Malley, C., Barnes, N. & Toner, P., Oct 2025, In: Applied Psychology: Health and Well-Being. 17, 5, 27 p., e70060.Research output: Contribution to journal › Review article › peer-review
Open AccessFile16 Downloads (Pure) -
A systematic review of virtual nature as a psychological intervention for individuals with substance and behavioural addictions
Hubbard, G. (Lead / Corresponding author), Masterton, W., McGregor, S. & Toner, P. (Lead / Corresponding author), 17 Jul 2025, York : NIHR Prospero International prospective register of systematic reviews.Research output: Other contribution
Open Access -
Behavioural scientists collaborate with NHS Public Health
Hubbard, G. (Collaborator), Daas, C. D. (Collaborator), Dixon, D. (Collaborator) & Johnston, M. (Collaborator), 13 Jun 2025Research output: Non-textual form › Digital or Visual Products
Open AccessFile107 Downloads (Pure) -
Developing representations of a ‘new’ illness using the Common Sense Model: Evolving Covid-19 illness representations and their associations with protective behaviours in the Scottish population
Daas, C. D. (Lead / Corresponding author), Johnston, M., Dixon, D. & Hubbard, G., 10 Sept 2025, (E-pub ahead of print) In: Psychology & Health. 24 p., 2553192.Research output: Contribution to journal › Article › peer-review
Open AccessFile10 Downloads (Pure) -
Ecological Momentary Assessment of the Quality of Life and Self-Efficacy Among People With a Stoma: Longitudinal Study
Goodman, W., Allsop, M. J., Downing, A., Munro, J., Hubbard, G. & Beeken, R. J. (Lead / Corresponding author), 2 Jul 2025, In: Journal of Medical Internet Research. 27, 11 p., e57427.Research output: Contribution to journal › Article › peer-review
Open AccessFile22 Downloads (Pure)
Prizes
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2023 International Journal of Behavioural Medicine European Regional award for excellence
Hubbard, G. (Recipient), 2023
Prize: Prize (including medals and awards)
Activities
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Loughborough University (External organisation)
Hubbard, G. (Advisor)
1 Jun 2025 → 1 Jun 2029Activity: Membership types › Membership of committee
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Chief Scientists Office Health Improvement, Protection and Services (HIPS) funding committee (External organisation)
Hubbard, G. (Member)
2024 → …Activity: Membership types › Membership of external research organisation
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Julie Nair
Hubbard, G. (Host) & Griffin, L. (Host)
Sept 2024 → Nov 2024Activity: Hosting a visitor types › Hosting an academic visitor
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Delphi panel - Exercise and physical activity after stoma surgery (Event)
Hubbard, G. (Member)
Jan 2024 → Dec 2025Activity: Membership types › Membership of panel