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Personal profile


Graeme Martin is Professor and Chair of Management, and  Research Director for the School of Business at the University of Dundee.  He is also Erik Malmsten Visiting Professor at the Centre for Global HRM at the University of Gothenburg in Sweden and has been appointed as a visiting professor at the Centre for Business Innovation, UTS in Australia in 2019.  Prior to joining the University in August 2012, he held professorial appointments at the Adam Smith Business School, University of Glasgow and Edinburgh Business School, Heriot Watt University, as well as being founding Director of the Dundee Business School at Abertay University. He has also held visiting international professorial appointments at Macquarie University and UTS in Australia, Ca Foscari University of Venice in Italy, Peking University in China and the University of Colorado in the USA.  He is also an Academic Fellow of the Chartered Institute of Personnel and Development (CIPD) and has undertaken extensive work for them.

Graeme is Editor in Chief of the Journal of Organizational Effectiveness: People and Performance, an interdisciplinary management and HR journal, and a member of the Scientific Board of the Center for Global Human Resource Management at the University of Gothenburg in Sweden.  He was also appointed by the Cabinet Secretary for Health as a non-executive Board Member to NHS Tayside in 2019 to act in a governance role and advise on strategy, leadership and change.  This public appointment also led to him becoming a member of the Angus Health and Social Care Joint Integration Board.

He has published extensively in the fields of HRM, management and leadership and change management in international journals, including articles in Organization Studies, Social Science and Medicine, Sociology of Health and Illness, the Human Resource Management Journal and the International Journal of Human Resource Management.  These publications also include eight single/ co-authored/edited books on HR, corporate reputations, e-HR and social media, and management and leadership,  chapters in leading HR research-based texts, and research reports for organisations including the Chartered Institute of Personnel and Development (CIPD), Scottish Enterprise, Skills for Health (the UK sector skills council), the European Union, the Health Department of the Scottish Government and the ESRC/Scottish Government, and the British Medical Association.

Following an early career in personnel and industrial relations management in the engineering and construction industry in the UK and overseas, Graeme has undertaken consulting and research projects for a large number of private and public sector organizations in the UK, continental Europe and Australia in the past thirty years, including.  These include major companies in the UK, Sweden, Australia, the NHS in Scotland, the UK Public Sector People Managers Association, the CIPD, the Health and Education Training Institute of New South Wales and other healthcare organizations in Australia.

He has been a judge on national awards in HR excellence for both the CIPD and Personnel Today, was a member of advisory panel to the Scottish Government on public services reform and human capital and a non-executive director of voluntary sector organization during the 1990s.   Graeme was also a member of the global faculty of the New York-based Reputation Institute, delivering online seminars to senior executives from the USA, Australasia, South America Europe and Asia.  

Currently, he is working at present on impact cases with the senior management team of a local technology firm, the senior HR team of a Swedish-based multinational organization, the medical directorate of a Hospital Foundation Trust in England and NHS Tayside.

He is also researching into the role of employer branding and employee engagement, organizational trust research with colleagues from Glasgow,  medical leadership with colleagues in Scotland, England, the Netherlands and the US, and the changing work experience of hospital consultants with the British Medical Association. In addition, he has written the second edition of one of his earlier books on management and leadership in changing contexts, and is revising his book on Corporate Reputations, Branding and Managing People for a new series of books on talent management.


External positions

Non Exec Board Member

1 Apr 2019 → …

Board Member, NHS Tayside

1 Jan 2019 → …

Scientific Advisor

1 Oct 2018 → …

Editor in Chief

1 Oct 2018 → …

Council Member, British Academy of Management

1 Jan 2018 → …

Fingerprint Dive into the research topics where Graeme Martin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

deprofessionalization Social Sciences
career Social Sciences
electronic learning Social Sciences
employer Social Sciences
health service Social Sciences
leadership Social Sciences
manager Social Sciences
occupational qualification Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1984 2020

A grounded theory study of factors and conditions associated with customer trust recovery in a retailer

Bozic, B., Siebert, S. & Martin, G., 28 Dec 2019, In : Journal of Business Research. 109, p. 440-448 9 p.

Research output: Contribution to journalArticle

Customer trust
Trust repair
Grounded theory
5 Downloads (Pure)

Scenarios and strategies for social media in engaging an giving voice to employees

Parry, E., Martin, G. & Dromey, J., 2019, Employee Voice at Work. Holland, P., Teicher, J. & Donaghey, J. (eds.). 1 ed. Singapore: Springer , p. 201-215 15 p. (Work, Organization, and Employment).

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Open Access
Social media
Knowledge sharing
Media use
124 Downloads (Pure)

A strategic action fields perspective on organizational trust repair

Bozic, B., Siebert, S. & Martin, G., 3 May 2018, In : European Management Journal.

Research output: Contribution to journalArticle

Open Access
Organizational trust
Trust repair
Strategic action

Employer Branding and Corporate Reputation Management in Global Companies: Theory and Practice

Martin, G. & Sinclair, K., Oct 2018, Global Talent Management. Collings, D. G., Scullion, H. & Caligiuri, P. M. (eds.). 2nd ed. ed. Routledge, p. 144-164 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Corporate reputation
Reputation management
Signaling theory


Erik Malsten Visting Professor, Centre for Global HRM, University of Gothenburg

Graeme Martin (Recipient), 1 Apr 2019

Prize: Fellowship awarded competitively

Key Technology Fellow

Graeme Martin (Recipient), 28 Nov 2016

Prize: Fellowship awarded competitively

key technology

Visiting International Professorship

Graeme Martin (Recipient), 4 Oct 2012

Prize: Fellowship awarded competitively

Visiting International Professorship Award

Graeme Martin (Recipient), 2014

Prize: Fellowship awarded competitively

Activities 2013 2019

The role of impact in the UK REF: What can we learn?

Graeme Martin (Speaker)
25 Jan 2019

Activity: Talk or presentation typesInvited talk

The UK Research Excellence Framework: What can we learn

Graeme Martin (Speaker)
19 Sep 2019

Activity: Talk or presentation typesInvited talk

Feedback on research into employee engagement and employer branding in Getinge

Graeme Martin (Speaker)
20 Sep 2019

Activity: Talk or presentation typesInvited talk

The Research Environment Template

Graeme Martin (Speaker)
30 Jan 2019

Activity: Talk or presentation typesInvited talk

The Role of Impact: The UK REF2021

Graeme Martin (Speaker)
12 Dec 2018

Activity: Talk or presentation typesInvited talk

Press / Media

Newspaper article about Graeme Martin's work in Dagens Nyhetter

Graeme Martin


1 item of Media coverage

Press/Media: Research

Ideas for Leaders: How Corporate Governance Impacts on HRM

Graeme Martin


1 item of Media coverage

Press/Media: Research

Strong Dissatisfaction among senior doctors

Graeme Martin


1 item of Media coverage

Press/Media: Research


"Strategic Alliances in the Energy Sector": Understanding performance from the perspective of process theories of change

Author: Figueroa Gallardo, J. R., 2015

Supervisor: Martin, G. (Supervisor) & Robson, I. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy