Martin, Graeme


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Personal profile


Graeme Martin is Professor and Chair of Management and leads research in the School of Business at the University of Dundee.  Prior to joining the University in August 2012, he held professorial appointments at the Adam Smith Business School, University of Glasgow and Edinburgh Business School, Heriot Watt University, as well as being founding Director of the Dundee Business School at Abertay University. He also holds/has held visiting international professorial appointments at Macquarie University and UTS in Australia, Ca Foscari University of Venice in Italy, Peking University in China and the University of Colorado in the USA. Graeme is also an Academic Fellow of the Chartered Institute of Personnel and Development (CIPD) and is one of their  advisors.  

He has published extensively in the fields of HRM, management and leadership and change management in international journals, including articles in Organization Studies, Social Science and Medicine, Sociology of Health and Illness, the Human Resource Management Journal and the International Journal of Human Resource Management.  These publications also include eight single/ co-authored/edited books on HR, corporate reputations, e-HR and social media, and management and leadership,  chapters in leading HR research-based texts, and research reports for organisations including the Chartered Institute of Personnel and Development (CIPD), Scottish Enterprise, Skills for Health (the UK sector skills council), the European Union, the Health Department of the Scottish Government and the ESRC/Scottish Government, and the British Medical Association.

Following an early career in personnel and industrial relations management in the engineering and construction industry in the UK and overseas, Graeme has undertaken consulting and research projects for a large number of private and public sector organizations in the UK, continental Europe and Australia in the past thirty years, including.  These include major companies in the UK, Sweden, Australia, the NHS in Scotland, the UK Public Sector People Managers Association, the CIPD, the Health and Education Training Institute of New South Wales and other healthcare organizations in Australia.

He has been a judge on national awards in HR excellence for both the CIPD and Personnel Today, was a member of advisory panel to the Scottish Government on public services reform and human capital and a non-executive director of an organization in the voluntary sector. Graeme was also a member of the global faculty of the New York-based Reputation Institute, delivering online seminars to senior executives from the USA, Australasia, South America Europe and Asia, and is working at present on impact cases with the senior management team of a local technology firm, the senior HR team of a Swedish-based multinational organization and the medical directorate of a Hospital Foundation Trust in England.

He is also currently researching into the role of employer branding and employee engagement, organizational trust research with colleagues from Glasgow,  medical leadership with colleagues in Scotland, England, the Netherlands and the US, and the changing work experience of hospital consultants with the British Medical Association. In addition, he has written the second edition of one of his earlier books on management and leadership in changing contexts, and is revising it for a further edition

Graeme is Editor in Chief of the Journal of Organizational Effectiveness: People and Performance, an interdisciplinary management and HR journal, and a member of the Scientific Board of the Center for Global Human Resource Management at the University of Gothenburg in Sweden.  He has also been appointed as a Board Member to NHS Tayside to advise on strategy, leadership and change.


Managing People and Organizations (On-Campus)


This module aims to provide students with a strategic understanding and key skills in managing people in organizations. It focuses on the core people management problems faced by all organizations, including culture change, the contribution of human resources to organizational performance and change, the developing role of information and communication technologies, recruitment, selection and retention, human resource development, managing knowledge, innovation and creativity, corporate reputations and governance and international management.


External positions

Board Member, NHS Tayside

1 Jan 2019 → …

Editor in Chief

1 Oct 2018 → …

Council Member, British Academy of Management

1 Jan 2018 → …

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2019

Scenarios and strategies for social media in engaging an giving voice to employees

Parry, E., Martin, G. & Dromey, J., 2019, Employee Voice at Work. Holland, P., Teicher, J. & Donaghey, J. (eds.). 1 ed. Singapore: Springer , p. 201-215 15 p. (Work, Organization, and Employment).

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Social media
Knowledge sharing
Media use
29 Downloads (Pure)

A strategic action fields perspective on organizational trust repair

Bozic, B., Siebert, S. & Martin, G., 3 May 2018, In : European Management Journal.

Research output: Contribution to journalArticle

Open Access
Organizational trust
Trust repair
Strategic action

Employer Branding and Corporate Reputation Management in Global Companies

Martin, G. & Sinclair, L., Oct 2018, Global Talent Management. Collings, D. G., Scullion, H. & Caligiuri, P. M. (eds.). 2 ed. Taylor & Francis, p. 144-164 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Corporate reputation
Reputation management
Signaling theory
2 Citations (Scopus)
86 Downloads (Pure)

Eroding respectability: Deprofessionalization through organizational spaces

Siebert, S., Bushfield, S., Martin, G. & Howieson, W., Apr 2018, In : Work, Employment and Society. 32, 2, p. 330-347 18 p.

Research output: Contribution to journalArticle

Open Access
social isolation
64 Downloads (Pure)

‘Organizational recidivism’ and trust repair: A story of failed detectives

Siebert, S., Martin, G. & Bozic, B., Oct 2018, In : Journal of Organizational Effectiveness: People and Performance. 5, 4, p. 328-345 18 p.

Research output: Contribution to journalArticle

Open Access
Trust repair


Key Technology Fellow

Graeme Martin (Recipient), 28 Nov 2016

Prize: Fellowship awarded competitively

key technology

Visiting International Professorship

Graeme Martin (Recipient), 4 Oct 2012

Prize: Fellowship awarded competitively

Visiting International Professorship Award

Graeme Martin (Recipient), 2014

Prize: Fellowship awarded competitively

Activities 2013 2017

The Future of Employer Branding

Graeme Martin (Speaker)
12 Sep 2017

Activity: Talk or presentation typesInvited talk

A proposal for improving the effectiveness of clinical teams

Graeme Martin (Contributor)
1 Mar 2017

Activity: Other activity typesOther

The Future of HR Reseach

Graeme Martin (Speaker)
26 Mar 2017

Activity: Talk or presentation typesInvited talk

Institute of Directors/ Highlands and Islands Enterprise - Leading for Growth Program

Graeme Martin (Contributor)
16 Sep 201616 Sep 2019

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Reflections on research into medical leadership

Graeme Martin (Presenter)
16 Nov 2016

Activity: Other activity typesPublic engagement and outreach - public lecture/debate/seminar

Press / Media

Newspaper article about Graeme Martin's work in Dagens Nyhetter

Graeme Martin


1 item of media coverage

Press/Media: Research

Ideas for Leaders: How Corporate Governance Impacts on HRM

Graeme Martin


1 item of media coverage

Press/Media: Research

Strong Dissatisfaction among senior doctors

Graeme Martin


1 item of media coverage

Press/Media: Research


"Strategic Alliances in the Energy Sector": Understanding performance from the perspective of process theories of change

Author: Figueroa Gallardo, J. R., 2015

Supervisor: Martin, G. (Supervisor) & Robson, I. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy