2007 – Present: Director of Management Education, University of Dundee
 
2007 – 2009: Professor of Industrial Economics, MAM Blekinge Tekniska Hogskollen, Karlskrone, Sweden.
 
2005 – 2007: Dean, Caledonian Business School, Glasgow Caledonian University.
 
2002 – 2005: Director of the Graduate Business School, University of St Andrews.
 
1999- 2002: Director, Dundee Graduate School of Management, University of Abertay Dundee. Teaching Marketing Strategy and Research Methods at postgraduate level..
 
1996–99: Division Leader Marketing, University of Abertay Dundee. Teaching Marketing Communications, Marketing Management and Business Ethics at postgraduate and undergraduate levels.
 
1994-96: Senior Lecturer in Marketing, Newcastle Business School, University of Northumbria. Teaching International Marketing and Marketing Communications at undergraduate and postgraduate levels.
 
1992-94 Senior Lecturer in Marketing, Sunderland Business School, Sunderland University. Teaching International Marketing and Marketing Communications.
 
1987-92 Lecturer in Marketing, Business School, New College Durham. Teaching Marketing Management, Marketing Communications, Economics and Business Law.