Zisis, Ioannis

Ioannis (Yiannis) Zisis joined the University of Dundee School of Business as a Lecturer in Marketing. He previously worked for Sheffield Hallam University, Wrexham University and the University of Hull, where he completed his PhD studies having been awarded the Connected Communities Scholarship. Yiannis also carries a 15yr professional experience from the private sector and government positions in Greece and he is a Fellow of the Higher Education Academy (Advance HE).

Yiannis is currently the School of Business Deputy Associate Dean for Education & Student Experience focusing on Postgraduate Teaching (TPG). Previously he acted as Assessment Leader for Undergraduate Studies in Marketing & Management.

Yiannis received the 2022-23 School of Business Award for Embedding Research and/or Scholarship in Teaching. He was also a member of the academic team that won the 2023 Herald Award for Enhancing Student Learning by Developing Digital Marketing Skills for a Sustainable Future.

Yiannis assumes module-leading responsibilities in PG modules like Brand Management & Strategy and Marketing Management & Strategy while also leading the team that oversees the School of Business Master's Projects.

Yiannis has acted as Panel Chair, Reviewer and Presenter of papers at international conferences organised by the Academy of Marketing (AM), the Political Studies Association (PSA), the European Marketing Academy (EMAC) and the University Association for Contemporary European Studies (UACES).

His research interests relate to branding and social media with a particular focus on political communication, government branding and political representatives. Thus he would be interested in supervising PhD students in : 

• Political Marketing (Strategies & Campaigning)
• Political Branding (Governments & Representatives)
• Social Media & Political Participation (Accountability & Deliberation)