Jennifer Lees-Marshment is Professor of Political Marketing and Management in the School of Business. Professor Lees-Marshment is a world-renowned scholar in the field of Political Marketing, and also pioneering new research in the emerging field of Political Management.

Professor Lees-Marshment is a practice-oriented academic and passionate about research impact and employability. Author/editor of 18 books, she has interviewed over 350 political practitioners including government ministers and staffers/advisors to Prime Ministers and Presidents in the UK, US, Canada, Australia and New Zealand. Experienced in commentating in the media, she advised TVNZ on Vote Compass in the 2014/2017/2020/2023 New Zealand elections.

Jennifer previously worked at the University of Auckland in New Zealand, as well as the Universities of Aberdeen and Keele in the UK.

Professor Lees-Marshment has a pragmatist research philosophy, seeking to use research to uncover the realities of political practice and generate best practice advice.  

Jennifer’s most recent work has focused on political marketing in elections in the US, Canada and New Zealand and laying conceptual foundations in the field of political management. Her most recent book is The Human Resource Management of Political Staffers, for which she interviewed advisors to former Prime Ministers Boris Johnson, Jacinda Ardern and Scott Morrison and current Prime Minister Justin Trudeau. Jennifer has also edited a book featuring cases on different aspects of political management from around the globe coming out in mid-2024. 

Political Marketing - Political Management - Political Leadership - Political Communication - Government - Parties - Campaigns - Elections - Human Resource Management - Political Advisers - Political Staffers - Politicians