• 387 Citations
  • 11 h-Index
19992020

Research output per year

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Personal profile

Biography

Keith Dinnie is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice (Routledge, 2007). The book is now in its second edition (Routledge, 2015). He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010). His books have been translated into Chinese, Japanese, Korean and Russian.

Keith has delivered seminars, conference speeches, presentations and lectures in the United States, United Kingdom, France, Germany, Iceland, Portugal, Greece, China, Korea, Malaysia, South Africa and Japan. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

He has published in Marketing Theory, Journal of Business Research, Tourism Management, Place Branding and Public Diplomacy, Journal of Current Japanese Affairs, European Journal of Marketing, Journal of Brand Management, and International Marketing Review. His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller, as well as innovative research conducted into the field of place branding amongst senior decision-makers and brand consultants on a worldwide basis. He is the founder of Brand Horizons consultancy.

He has advised the United Kingdom Government’s Department for Environment, Food & Rural Affairs (Defra); the Korean Presidential Council on Nation Branding; and he has recently been appointed to the Dundee Brand Group responsible for the branding of Dundee city and region.

Teaching

BU51026 Place Branding for Cities, Regions and Countries

BU52039 Brand Management and Strategy

BU52025 Digital Marketing

BU51030 Digital Asset Management

Research

Keith Dinnie's research focuses mainly on place brand management for cities, regions, countries and other localities. 

In March 2018 he was awarded a University of Dundee School of Social Sciences Interdisciplinary Incubator Grant (IIG) for the project 'Place and identity in Dundee: Using archive materials to connect place branding and place making'.

In May 2018 he was awarded a University of Dundee School of Social Sciences Strategic Development Impact Funding grant for the project 'Innovation in provenance branding: A multi-sector approach'.

 

External positions

External Examiner, Buckinghamshire New University

1 Nov 201631 Dec 2018

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Research Output

Corporate identity orientation and disorientation: A complexity theory perspective

Devereux, L., Melewar, T. C., Dinnie, K. & Lange, T., Mar 2020, In : Journal of Business Research. 109, p. 413-424 12 p.

Research output: Contribution to journalArticle

  • The interplay between SME owner-managers and the brand-as-a-person

    Centeno, E., Cambra Fierro, J., Vázquez‐Carrasco, R., Hart, S. & Dinnie, K., 15 Jul 2019, In : Journal of Product and Brand Management. 28, 4, p. 555-572 18 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 1 Citation (Scopus)
    88 Downloads (Pure)

    Cultural intermediaries in place branding: who are they and how do they construct legitimacy for their work and for themselves?

    Warren, G. & Dinnie, K., 1 Jun 2018, In : Tourism Management. 66, p. 302-314 13 p.

    Research output: Contribution to journalArticle

  • 6 Citations (Scopus)
    Open Access
    File
  • 6 Citations (Scopus)
    222 Downloads (Pure)

    Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto

    Warren, G. & Dinnie, K., 1 Mar 2017, In : International Journal of Tourism Cities. 3, 1, p. 56-68 13 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 1 Citation (Scopus)
    266 Downloads (Pure)

    Prizes

    Activities

    Keynote Speech at Scottish Tourism Industry Destination Leaders Programme (DLP) Workshop

    Keith Dinnie (Member)

    17 Jan 2020

    Activity: Other activity typesPublic engagement and outreach - work on advisory panels

    Invited Talk to Delegation from Ministry of Commerce (MOFCOM), People's Republic of China

    Keith Dinnie (Speaker)

    5 Dec 2019

    Activity: Talk or presentation typesInvited talk

    Journal of Services Marketing (Journal)

    Keith Dinnie (Reviewer)

    2019 → …

    Activity: Publication peer-review and editorial work typesEditorial activity

    Invited Talk to Interface 'Food Tourism Innovation 2019 Workshop: Storytelling and Sense of Place'

    Keith Dinnie (Member)

    24 Apr 2019

    Activity: Other activity typesPublic engagement and outreach - work on advisory panels

    Invited Talk to Marketing Society Scotland

    Keith Dinnie (Member)

    30 Apr 2019

    Activity: Other activity typesPublic engagement and outreach - work on advisory panels