• 311 Citations
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Personal profile


Keith Dinnie is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice (Routledge, 2007). The book is now in its second edition (Routledge, 2015). He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010). His books have been translated into Chinese, Japanese, Korean and Russian.

Keith has delivered seminars, conference speeches, presentations and lectures in the United States, United Kingdom, France, Germany, Iceland, Portugal, Greece, China, Korea, Malaysia, South Africa and Japan. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

He has published in journals including Marketing Theory, Tourism Management, Place Branding and Public Diplomacy, Journal of Current Japanese Affairs, European Journal of Marketing, Journal of Brand Management, and International Marketing Review. His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller, as well as innovative research conducted into the field of place branding amongst senior decision-makers and brand consultants on a worldwide basis. He is the founder of Brand Horizons consultancy.

He has advised the United Kingdom Government’s Department for Environment, Food & Rural Affairs (Defra); the Korean Presidential Council on Nation Branding; and he has recently been appointed to the Dundee Brand Group responsible for the branding of Dundee city and region.


BU51026 Place Branding for Cities, Regions and Countries

BU52039 Brand Management and Strategy

BU52025 Digital Marketing


Keith Dinnie's research focuses mainly on place brand management for cities, regions, countries and other localities. 

In March 2018 he was awarded a University of Dundee School of Social Sciences Interdisciplinary Incubator Grant (IIG) for the project 'Place and identity in Dundee: Using archive materials to connect place branding and place making'.

In May 2018 he was awarded a University of Dundee School of Social Sciences Strategic Development Impact Funding grant for the project 'Innovation in provenance branding: A multi-sector approach'.


External positions

External Examiner, Buckinghamshire New University

1 Nov 201631 Dec 2018

Fingerprint Dive into the research topics where Keith Dinnie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Place branding Business & Economics
Branding Business & Economics
Nation branding Business & Economics
Small to medium-sized enterprises Business & Economics
Factors Business & Economics
Asia Business & Economics
Destination Business & Economics
City branding Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1999 2019

12 Downloads (Pure)

The interplay between SME owner-managers and the brand-as-a-person

Centeno, E., Cambra Fierro, J., Vázquez‐Carrasco, R., Hart, S. & Dinnie, K., 15 Jul 2019, In : Journal of Product and Brand Management. 28, 4, p. 555-572 18 p.

Research output: Contribution to journalArticle

Open Access
Small to medium-sized enterprises
Decision making
2 Citations (Scopus)

Cultural intermediaries in place branding: who are they and how do they construct legitimacy for their work and for themselves?

Warren, G. & Dinnie, K., 1 Jun 2018, In : Tourism Management. 66, p. 302-314 13 p.

Research output: Contribution to journalArticle

cultural capital
social capital
3 Citations (Scopus)
124 Downloads (Pure)
Open Access
Brand architecture
The Netherlands
Empirical study
1 Citation (Scopus)
132 Downloads (Pure)

Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto

Warren, G. & Dinnie, K., 1 Mar 2017, In : International Journal of Tourism Cities. 3, 1, p. 56-68 13 p.

Research output: Contribution to journalArticle

Open Access
Place branding
City branding
15 Citations (Scopus)
141 Downloads (Pure)

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, P., Dinnie, K., Kitchen, P. J., Melewar, T. C. & Foroudi, M. M., 1 Apr 2017, In : European Journal of Marketing. 51, 3, p. 528-550 23 p.

Research output: Contribution to journalArticle

Open Access
Brand identity
Social media
Country of origin
International markets


Distinguished Lecturer, Renmin University of China

Keith Dinnie (Recipient), 23 Nov 2018

Prize: Appointment

Activities 2004 2018

Dundee Brand Group (External organisation)

Keith Dinnie (Member)
21 Feb 201831 Dec 2021

Activity: Membership typesMembership of committee

International Marketing Review (Journal)

Keith Dinnie (Peer reviewer)

Activity: Publication peer-review and editorial work typesEditorial activity

Member of Shortlisting Committee for PhD Studentship in Digital Marketing (Event)

Keith Dinnie (Member)

Activity: Membership typesMembership of committee

Market Research Society Insight-driven Innovation

Keith Dinnie (Participant)
17 Apr 2018

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Expert Panel Member, Destination Leaders Programme Alumni Conference 2018

Keith Dinnie (Invited speaker)
7 Dec 2018

Activity: Talk or presentation typesInvited talk