• 320 Citations
  • 10 h-Index
19992019
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Fingerprint Dive into the research topics where Keith Dinnie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Place branding
Branding
Nation branding
Small to medium-sized enterprises
Factors
Asia
Destination
City branding
Design methodology
Owner-managers
Brand identity
Brazil
Tourism
Intermediaries
Brand architecture
Corporate identity
Legitimacy
Identity management
Dubai
Integrated marketing communications
Destination competitiveness
Ethnocentrism
Brand personality
Holidays
Innovation
Brand strategy
Branding strategy
Managers
Export promotion
Structured interview
In-depth interviews
Communication
Warranty
South-East Asia
Decomposition
Competitors
Perceived quality
Owners
Car
Consumer ethnocentrism
Integrated
Stakeholders
Country of origin
Brand relationship
Resources
Attraction
Proximity
Empirical study
Reification
Good practice