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Personal profile


Dr Nicolas Li joined UDSB in September 2020 and worked as an adjunct lecturer at Adam Smith Business School, the University of Glasgow. He received his postsecondary education in Canada and the UK, where he holds degrees from the University of British Columbia (BA), the University of Aberdeen (MSc), and the University of Glasgow (PhD). He has published in journals such as Business Strategy and the Environment, International Marketing Review, International Business Review, and European Management Journal; and, book chapters, and consultancy reports for various government agencies. His research interests include international business and international entrepreneurship. He also has four years of experience in the banking industry. Potential PhD student inquiries are welcome.


BU51024 Managing People at Work

BU51015 Marketing as a Creative Practice

BU51017 Creative Customer Design

BU52034 Stakeholder management and business ethics

BU52046 Managing multinational enterprises


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure


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Collaborations and top research areas from the last five years

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