Szu-Hsin Wu

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Wu, Szu-Hsin

Dr

Calculated based on number of publications stored in Pure and citations from Scopus
20182024

Research activity per year

Personal profile

Biography

Dr Szu-Hsin Wu is a Lecturer in Marketing at the School of Business at the University of Dundee. Prior to receiving her PhD, she was involved in two EU-funded interdisciplinary research projects – Global Entrepreneurial Talent Management 3 (GETM3) and Dŵr Uisce, as a postgraduate and postdoctoral researcher, respectively.

Her research and teaching endeavours encompass various approaches aim at intervening in the intricate connections between human behaviour, technology, and the natural environment. One aspect of her work focuses on understanding and addressing tensions arising from human-to-human, human-to-technology interactions in service environments, particularly within the service industry which plays a substantial role in economic output and employment. Another facet of her research advocates for collaborative efforts and reflective processes in advancing climate actions and solutions. Support from European Union grants, university funding, and PhD scholarships has enabled the recognition of meaningful research outcomes through publications. Ultimately, the insights gained from Szu-Hsin’s research, along with her practical experience, are woven into her teaching methods and curriculum design, with the overarching goal of nurturing innovative and responsible leaders for a sustainable future. Her teaching excellence has been recognised with Innovation in Teaching and Student-led Most Inspiring Teaching Awards at the University in 2022 as well as acknowledged by The Herald Higher Education Award in Scotland for Enhancing Student Learning in 2023.

External Affiliations

Research interests

  • Value Co-creation
  • Service Marketing
  • Customer Experience and Engagement
  • Sustainable Innovation

Teaching

  • BU51017 Customer Experience Design (Module Leader)
  • BU52025 Digital Marketing (Module Leader)
  • BU51030 Digital Asset Management
  • BU51026 Place Branding for Cities, Regions and Countries
  • BU52039 Brand Management and Strategy 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 6 - Clean Water and Sanitation
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

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Collaborations and top research areas from the last five years

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  • 6 Conference contribution
  • 5 Article
  • 1 Chapter (peer-reviewed)
  • 1 Paper

  • Responding to the UN sustainability goals in transdisciplinary partnership through network action learning

    Dreyer-Gibney, K. (Lead / Corresponding author), Coughlan , P., Coghlan, D., Wu, S.-H., Bello-Dambatta, A., Dallison, R., McNabola , A., Novara, D., Rafique, A., Schestak, I., Spriet, J., Walker , N. & Williams, P., 20 Mar 2024, In: Environment, Development and Sustainability. 32 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    File
    23 Downloads (Pure)

  • When chatbots fail: exploring user coping following a chatbots-induced service failure

    Zhang, R. W., Liang, X. (Lead / Corresponding author) & Wu, S.-H., 8 Jul 2024, In: Information Technology & People. 37, 8, p. 175-195 21 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    File
    1 Citation (Scopus)
    6 Downloads (Pure)

  • Developing Green Process Innovation Through Network Action Learning

    Wu, S.-H. (Lead / Corresponding author), Coughlan, P., Coghlan, D., McNabola, A. & Novara, D., Jun 2022, In: Creativity and Innovation Management. 31, 2, p. 248-259 12 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    File
    4 Citations (Scopus)
    90 Downloads (Pure)

  • Make an environmental impact beyond the organizational boundary through green leisure crafting

    Chen, I.-S. & Wu, S.-H., 1 Aug 2022, Academy of Management Annual Meeting Proceedings. 1 ed. Briarcliff Manor, NY: Academy of Management, Vol. 2022.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access
    File
    50 Downloads (Pure)

  • Managing a mega-project to explore and enhance careers: insights from global entrepreneurial talent management 3

    Pearce, A., Harney, B., Bailey, M., Dziewanowska, K., Bosak, J., Pease, P., Stalker, B., Skoumpopoulou, D., Doyle, P., Clegg, S., Shokri, A., Crane, S., O'Donnell, S., Quan, R., Ko, I., K. Mihelic , K., Kase, R., Cerne, M., Sun, H. & Brückner, J. & 3 others, Wu, S.-H., Valencia Hernandez, J. A. & McMackin, J., 8 Jun 2021, Handbooks of research methods in careers. Murphy, W. & Tosti-Kharas, J. (eds.). Edward Elgar Publishing, p. 73-102 30 p. (Handbooks of research methods in management series).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

View all 13 research outputs
View all 16 activity