Research output per year
Research output per year
Personal profile
Biography
Szu-Hsin Wu is a Lecturer in Marketing within the School of Business at the University of Dundee. Prior to joining Dundee, she worked as a Postdoctoral Research fellow on an EU Interreg funded project - Dŵr Uisce which is led by a multidisciplinary research team from Trinity College Dublin in Ireland and Bangor University in Wales. Szu-Hsin holds an M.A. in Design Management from the University of Southampton (UK) and Ph.D in Marketing from Dublin City University (Ireland).
Given her multidisciplinary background, she has been involved in different international research projects and worked with multi-national researchers from Human Resources, Operations Management, Business Ethics, Engineering, and Environmental Science. Her research has been published in the International Journal of Contemporary Hospitality Management and International Journal of Human Resource Development: Practice, Policy and Research. She has also presented and published her work in leading national and international conferences proceedings, including the Irish Academy of Management (IAM) Conference, European Marketing Academy Conference (EMAC), American Marketing Association Service Special Interest Group (SERVSIG) Conference, European Academy of Management (EURAM), Innovation and Product Development Management Conference (IPDMC) and European Operations Management Association (EurOMA) Conference.
Her research focuses on applying service marketing strategies to help businesses improve their services and customer experience. Her three key areas of research include customer experience and engagement, value co-creation between customers and service providers, and service design. She is also interested in exploring means to assist organisations in achieving sustainable innovation. Szu-Hsin is currently seeking research collaborators and PhD students who are interested in related research topics. If you are interested, please don’t hesitate to contact her.
External Affiliations
- Associate Fellow of the Higher Education Academy
- Member of the Global Entrepreneurial Talent Management international research interest group
- Observing member of the Advisory Network for The Future of Blockchain
Research interests
- Service Marketing
- Customer Experience and Engagement
- Value Co-creation
- Sustainable Innovation
Teaching
- BU51017 Customer Experience Design (Module Leader)
- BU52025 Digital Marketing (Module Leader)
- BU52039 Brand Management and Strategy (Module Leader)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Developing Green Process Innovation Through Network Action Learning
Wu, S-H., Coughlan, P., Coghlan, D., McNabola, A. & Novara, D., Jun 2022, In: Creativity and Innovation Management. 31, 2, p. 248-259 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)42 Downloads (Pure) -
Make an environmental impact beyond the organizational boundary through green leisure crafting
Chen, I-S. & Wu, S-H., 1 Aug 2022, Academy of Management Annual Meeting Proceedings. 1 ed. Briarcliff Manor, NY: Academy of Management, Vol. 2022.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile7 Downloads (Pure) -
Managing a mega-project to explore and enhance careers: insights from global entrepreneurial talent management 3
Pearce, A., Harney, B., Bailey, M., Dziewanowska, K., Bosak, J., Pease, P., Stalker, B., Skoumpopoulou, D., Doyle, P., Clegg, S., Shokri, A., Crane, S., O'Donnell, S., Quan, R., Ko, I., K. Mihelic, K., Kase, R., Cerne, M., Sun, H., Brückner, J., & 3 others, 8 Jun 2021, Handbooks of research methods in careers. Murphy, W. & Tosti-Kharas, J. (eds.). Edward Elgar Publishing, p. 73-102 30 p. (Handbooks of research methods in management series).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Generating and accumulating actionable knowledge in green process innovation
Wu, S-H., Coughlan, P., Coghlan, D., McNabola, A. & Novara, D., 2020, Innovation and product development management conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Responding to the UN Sustainability Goals through network action learning
Katrin, D-G., Coughlan, P., Coghlan, D., Wu, S-H., Bello-Dambatta, A., Dallison, R., McNabola, A., Novara, D., Rafique, A., Schestak, I., Spriet, J., Walker, N. & Williams, P., 2020, European Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Prizes
Activities
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The role of digital asset management (DAM) in branding Scottish higher education
Keith Dinnie (Member) & Szu-Hsin Wu (Member)
25 Jul 2022Activity: Other activity types › Funding - grants and income which support research related activities
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Higher Education Academy (External organisation)
Szu-Hsin Wu (Member)
2022Activity: Membership types › Membership of external research organisation
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Academy of Management (External organisation)
Szu-Hsin Wu (Chair)
2022 → 2023Activity: Membership types › Membership of external research organisation
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Higher Education Academy (External organisation)
Szu-Hsin Wu (Member)
2021Activity: Membership types › Membership of external research organisation
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THE ADVISORY NETWORK FOR THE FUTURE OF BLOCKCHAIN (ANFB) (External organisation)
Szu-Hsin Wu (Member)
2021Activity: Membership types › Membership of network