Research output per year
Research output per year
Personal profile
Biography
Dr Szu-Hsin Wu is a Lecturer in Marketing at the School of Business at the University of Dundee. Prior to receiving her PhD, she was involved in two EU-funded interdisciplinary research projects – Global Entrepreneurial Talent Management 3 (GETM3) and Dŵr Uisce, as a postgraduate and postdoctoral researcher, respectively.
Her research and teaching endeavours encompass various approaches aim at intervening in the intricate connections between human behaviour, technology, and the natural environment. One aspect of her work focuses on understanding and addressing tensions arising from human-to-human, human-to-technology interactions in service environments, particularly within the service industry which plays a substantial role in economic output and employment. Another facet of her research advocates for collaborative efforts and reflective processes in advancing climate actions and solutions. Support from European Union grants, university funding, and PhD scholarships has enabled the recognition of meaningful research outcomes through publications. Ultimately, the insights gained from Szu-Hsin’s research, along with her practical experience, are woven into her teaching methods and curriculum design, with the overarching goal of nurturing innovative and responsible leaders for a sustainable future. Her teaching excellence has been recognised with Innovation in Teaching and Student-led Most Inspiring Teaching Awards at the University in 2022 as well as acknowledged by The Herald Higher Education Award in Scotland for Enhancing Student Learning in 2023.
External Affiliations
- Fellow of the Higher Education Academy (FHEA)
- Member of the British Academy
- Member of the Academy of Management
- Member of the Global Entrepreneurial Talent Management international research interest group
- Member of the Advisory Network for The Future of Blockchain
Research interests
- Value Co-creation
- Service Marketing
- Customer Experience and Engagement
- Sustainable Innovation
Teaching
- BU51017 Customer Experience Design (Module Leader)
- BU52025 Digital Marketing (Module Leader)
- BU51030 Digital Asset Management
- BU51026 Place Branding for Cities, Regions and Countries
- BU52039 Brand Management and Strategy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Make an environmental impact beyond organizational boundaries through green leisure crafting of employees
Chen, I.-S., Wu, S.-H. & Choi, J. N., 21 Jan 2025, In: Applied Psychology: An International Review. 74, 1, 20 p., e:12595.Research output: Contribution to journal › Article › peer-review
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Responding to the UN sustainability goals in transdisciplinary partnership through network action learning
Dreyer-Gibney, K. (Lead / Corresponding author), Coughlan , P., Coghlan, D., Wu, S.-H., Bello-Dambatta, A., Dallison, R., McNabola , A., Novara, D., Rafique, A., Schestak, I., Spriet, J., Walker , N. & Williams, P., 20 Mar 2024, In: Environment, Development and Sustainability. 32 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)90 Downloads (Pure) -
When chatbots fail: exploring user coping following a chatbots-induced service failure
Zhang, R. W., Liang, X. (Lead / Corresponding author) & Wu, S.-H., 8 Jul 2024, In: Information Technology & People. 37, 8, p. 175-195 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)111 Downloads (Pure) -
Developing Green Process Innovation Through Network Action Learning
Wu, S.-H. (Lead / Corresponding author), Coughlan, P., Coghlan, D., McNabola, A. & Novara, D., Jun 2022, In: Creativity and Innovation Management. 31, 2, p. 248-259 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)121 Downloads (Pure) -
Make an environmental impact beyond the organizational boundary through green leisure crafting
Chen, I.-S. & Wu, S.-H., 1 Aug 2022, Academy of Management Annual Meeting Proceedings. 1 ed. Briarcliff Manor, NY: Academy of Management, Vol. 2022.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile101 Downloads (Pure)
Prizes
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The Herald Higher Education Award
Wu, S.-H. (Recipient), 1 Jun 2023
Prize: Prize (including medals and awards)
Activities
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Teaching with Cases Seminar
Wu, S.-H. (Participant)
23 May 2023 → 24 May 2023Activity: Participating in or organising an event types › Participation in workshop, seminar, course
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DAM Europe 2023
Wu, S.-H. (Participant)
27 Jun 2023 → 28 Jun 2023Activity: Participating in or organising an event types › Participation in conference
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The Herald Higher Education Awards Ceremony
Wu, S.-H. (Participant)
1 Jun 2023Activity: Participating in or organising an event types › Other event
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The British Academy ECR Policy Engagement Conference
Wu, S.-H. (Participant)
2023Activity: Participating in or organising an event types › Participation in conference
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ISSR Global Scholar Award_The diagnosis of expatriate doctors’ wellbeing: how to leverage service robots to promote wellbeing among expatriate doctors in the healthcare sector
Wu, S.-H. (Recipient), Martin, G. (Recipient), Kaparounaki, K. (Recipient) & Liang , X. (Visitor)
Apr 2023 → Jun 2023Activity: Other activity types › Funding - grants and income which support research related activities