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Yujia Huang is a lecturer at the University of Dundee, Scotland. Drawing upon her extensive industry experience and academic development in design, she adopts a systematic and transdisciplinary approach that critically addresses individual, organisational, and social problems and innovation. Her expertise lies in Design for Business and Leadership, Design for Services and Experiences, Design for Education and Creativity, and User-centred Design Research.

Yujia's newly published textbook "Design Thinking for New Business Contexts" interweaves academic theory with contemporary industry practice and design thinking tasks. The book re-visits and discusses design thinking evolution and applications from its early origins and critically reflects upon and proposes the role of design in leading business and management planning and innovation. More information can be found on SpringerLink webpage.

Yujia's work experience, from both industry and academia, is essential in contributing to her academic development. Between 2013-2016, Yujia has worked extensively in creative industries, putting her design knowledge and creativity into practice to tackle business challenges. The different Jobs as design research director, branding strategist, and operations manager have enabled Yujia to understand the dynamic of businesses; and given Yujia the ability to lead projects in product design, branding, service and user research for start-ups to international corporations, sectors from culture to IoT. 

Yujia has also been the international peer reviewer and track co-chair in international design journal (The Design Journal) and academic conferences (DRS, DMI, IASDR, and CUMULUS) to maintain knowledge exchange among worldwide professionals. 


Since joining DJCAD at the University of Dundee in 2020, Yujia has been the module leader for DJCAD Design Enterprise modules. Design Enterprise modules face level 3 & 4 design undergraduates. It aims to equip students with an entrepreneurial mindset, link real-world situations through design research, and practice good design for social and business innovation. Between 2017 to 2020, Yujia designed and developed the teaching of design thinking for both Design and Management undergraduate and postgraduate programmes at Lancaster University to understand how design thinking is received and applied in business practice, especially entrepreneurial activity and innovation. She tailored and delivered the design thinking sessions for the MBA and MSc Entrepreneurship and Innovation programmes. After that, Design thinking was officially embedded in both curriculums. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions


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