Abdelmoety, Ziad


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Research activity per year

Personal profile


Ziad's reseach interests include consumer behaviour, digital marketing, tourism marketing and business Ethics. This diverse research has appeared in several top academic journals such as Journal of Travel Research, Journal of Business Research, and Journal of Retailing and Consumer Services. 


Dr Ziad Abdelmoety is lecturer of marketing at Dundee Business School. He hold a PhD in marketing from Strathclyde Business School-Strathclyde University. Before joining the PhD program, Dr. Abdelmoety worked for 10 years at Assuit Univerity-Egypt as assistant lecturer and for 5 years as lecturer, involved in teaching and leading several modules at both under and post graduate levels. 


BU42008 - Markeitng Communications and Branding for Transitional Change (Module Leader)

BU22008 - Customer Expereince in a Digital World 

BU30013 - Marketing (Module Leader)

BU30018 - Marketing Strategy (Module Leader)


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


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Collaborations and top research areas from the last five years

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