Finalist for the best paper award and MRS Silver Medal

    Prize: Prize (including medals and awards)


    Paper titled ‘How the linguistic characteristics of a brand name can affect its luxury appeal’ by Abhishek Pathak, Gemma A. Calvert and Elison A. C. Lim was finalist for the best paper of the International Journal of Market Research and the Silver medal from the Market Research Society of UK.
    Degree of recognitionInternational