A case study of Facebook use: outlining a multi-layer strategy for higher education

Rachel Menzies (Lead / Corresponding author), Karen Petrie (Lead / Corresponding author), Mark Zarb (Lead / Corresponding author)

Research output: Contribution to journalArticlepeer-review

35 Citations (Scopus)
517 Downloads (Pure)


Many students are looking to appropriate social networking sites, amongst them, Facebook, to enhance their learning experience. A growing body of literature reports on the motivation of students and staff to engage with Facebook as a learning platform as well as mapping such activities to pedagogy and curricula. This paper presents student opinions of the use of a Facebook strategy within higher education through the use of focus groups. Results show that the Facebook strategy is useful in promoting collaborative learning alongside the face-to-face delivery of content. Participants rebuked the perceived blurring of educational and social purposes, which is prevalent in the literature, with the current structure allowing a clear divide between their different uses of the site. The development of further guidelines for the use of Facebook for education is encouraged and recommendations are provided.

Original languageEnglish
Pages (from-to)39-53
Number of pages15
JournalEducation and Information Technologies
Issue number1
Early online date9 Sept 2015
Publication statusPublished - Jan 2017


  • Communication
  • Education
  • Facebook
  • Guidelines
  • Online
  • Social networking
  • Student collaboration

ASJC Scopus subject areas

  • Education
  • Library and Information Sciences


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