Abstract
Chapter in UK General Election Analysis 2024: Media, Voters and the Campaign - Early reflections from leading academics Edited by Dan Jackson, Katy Parry, Emily Harmer, Darren Lilleker, Scott Wright, Julie Firmstone, Einar Thorsen, Centre for Comparative Politics and Media Research (Bournemouth University): UK Election Analysis 2024: Media, Voters and the Campaign[eBook-PDF], p.59.
Everyone who understands political marketing properly knows that the campaign is the least important. Instead it’s the years running up to the election when parties need to do their market research and create a product that responds to voter wants, ensure it is achievable, and wrap a positive brand around that forges a close connection between leader and the voters.
Everyone who understands political marketing properly knows that the campaign is the least important. Instead it’s the years running up to the election when parties need to do their market research and create a product that responds to voter wants, ensure it is achievable, and wrap a positive brand around that forges a close connection between leader and the voters.
| Original language | English |
|---|---|
| Type | UK 2024 Election Report |
| Media of output | Invited contribution to Research report |
| Publisher | Centre for Comparative Politics and Media Research, Bournemouth University |
| Number of pages | 1 |
| Place of Publication | Bournemouth University |
| ISBN (Electronic) | 9781910042366 |
| Publication status | Published - 15 Jul 2024 |
Keywords
- Keir Starmer
- Labour Party
- Political Marketing
- Delivery