Abstract
Integral to the development of strategy is a consideration of both the present and future as operating contexts. This notion, of a temporal aspect to strategy development in small enterprises, is explored through the identification of the perceptions of key success factors by owner-managers in two countries, Australia and the United Kingdom. An analysis of these factors identifies generic success strategies in both time periods and locations that are contextually sensitive. In conclusion, a general framework for developing success strategies in small enterprises is developed and its implications explored.
Original language | English |
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Pages (from-to) | 13-24 |
Number of pages | 12 |
Journal | Small Enterprise Research |
Volume | 7 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1999 |