A comparison of present and future success strategies in UK and Australian small enterprises

Andrew Atherton, Paul D. Hannon

    Research output: Contribution to journalArticle

    Abstract

    Integral to the development of strategy is a consideration of both the present and future as operating contexts. This notion, of a temporal aspect to strategy development in small enterprises, is explored through the identification of the perceptions of key success factors by owner-managers in two countries, Australia and the United Kingdom. An analysis of these factors identifies generic success strategies in both time periods and locations that are contextually sensitive. In conclusion, a general framework for developing success strategies in small enterprises is developed and its implications explored.
    Original languageEnglish
    Pages (from-to)13-24
    Number of pages12
    JournalSmall Enterprise Research
    Volume7
    Issue number1
    DOIs
    Publication statusPublished - 1999

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