A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice

Dave Wood, Shaleph O'Neill (Lead / Corresponding author)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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This research project will provide a richer understanding of how a designer-centric reframing of Peirce’s semiotic theory could manifest itself. We propose to run it throughout the length of the conference with EAD’s design delegates opting in through informed consent. It will pragmatically construct a body of sensory data from a semiotic probe (a variation of a cultural probe) that participants will complete in their own time. We would like this probe to be distributed in the EAD conference goody bag at conference registration. It will feature several practical visual tasks, plus a semiotic audit section, and it would be collected during the conference. From the semiotic probe data we aim to discover how Peirce’s complex terminology could be translated into a designer-centric metalanguage. Like the historical Rosetta Stone, this data would then help designers and theoreticians to improve the communicational situation in disseminating Peircean semiotic theory.
Original languageEnglish
Title of host publicationRunning with Scissors
Subtitle of host publication13th International Conference of the European Academy of Design
EditorsLouise Valentine, Joanna Bletcher, Leon Cruickshank
Place of PublicationUnited Kingdom
PublisherTaylor & Francis
Number of pages9
EditionSupplement 1
ISBN (Electronic)9780367330569
Publication statusPublished - 2019
Event13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom
Duration: 10 Apr 201912 Apr 2019
Conference number: 13

Publication series

NameDesign Journal
PublisherTaylor & Francis
ISSN (Print)1460-6925


Conference13th International Conference of the European Academy of Design
Abbreviated titleEAD Conference
Country/TerritoryUnited Kingdom
Internet address


  • Designer
  • Tacit knowledge
  • Peirce
  • Semiosis
  • Rosetta Stone
  • Rosetta Stone
  • Tacit knowledge

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Computer Graphics and Computer-Aided Design


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  • A Semiotic Rosetta Stone Workshop

    Dave Wood (Organiser) & Paul Cobley (Organiser)

    6 Sept 20187 Sept 2018

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

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