A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice

Dave Wood; Shaleph O'Neill

doi:10.1080/14606925.2019.1595845

A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice

Dave Wood
, Shaleph O'Neill (Lead / Corresponding author)

Communication Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

162 Downloads (Pure)

Abstract

This research project will provide a richer understanding of how a designer-centric reframing of Peirce’s semiotic theory could manifest itself. We propose to run it throughout the length of the conference with EAD’s design delegates opting in through informed consent. It will pragmatically construct a body of sensory data from a semiotic probe (a variation of a cultural probe) that participants will complete in their own time. We would like this probe to be distributed in the EAD conference goody bag at conference registration. It will feature several practical visual tasks, plus a semiotic audit section, and it would be collected during the conference. From the semiotic probe data we aim to discover how Peirce’s complex terminology could be translated into a designer-centric metalanguage. Like the historical Rosetta Stone, this data would then help designers and theoreticians to improve the communicational situation in disseminating Peircean semiotic theory.

Original language	English
Title of host publication	Running with Scissors
Subtitle of host publication	13th International Conference of the European Academy of Design
Editors	Louise Valentine, Joanna Bletcher, Leon Cruickshank
Place of Publication	United Kingdom
Publisher	Taylor & Francis
Pages	2281-2289
Number of pages	9
Volume	22
Edition	Supplement 1
ISBN (Electronic)	9780367330569
DOIs	https://doi.org/10.1080/14606925.2019.1595845
Publication status	Published - 2019
Event	13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom Duration: 10 Apr 2019 → 12 Apr 2019 Conference number: 13 https://ead2019dundee.com/

Publication series

Name	Design Journal
Publisher	Taylor & Francis
ISSN (Print)	1460-6925

Conference

Conference	13th International Conference of the European Academy of Design
Abbreviated title	EAD Conference
Country/Territory	United Kingdom
City	Dundee
Period	10/04/19 → 12/04/19
Internet address	https://ead2019dundee.com/

Keywords

Designer
Tacit knowledge
Peirce
Semiosis
Rosetta Stone
Rosetta Stone
Tacit knowledge

ASJC Scopus subject areas

Arts and Humanities (miscellaneous)
Computer Graphics and Computer-Aided Design

Access to Document

10.1080/14606925.2019.1595845Licence: CC BY

Final Published VersionFinal published version, 2.23 MBLicence: CC BY

Cite this

Wood, D., & O'Neill, S. (2019). A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice. In L. Valentine, J. Bletcher, & L. Cruickshank (Eds.), Running with Scissors: 13th International Conference of the European Academy of Design (Supplement 1 ed., Vol. 22, pp. 2281-2289). (Design Journal). Taylor & Francis. https://doi.org/10.1080/14606925.2019.1595845

Wood, Dave ; O'Neill, Shaleph. / A Semiotic Rosetta Stone Research Project : Defining designer-centric semiotic practice. Running with Scissors: 13th International Conference of the European Academy of Design. editor / Louise Valentine ; Joanna Bletcher ; Leon Cruickshank. Vol. 22 Supplement 1. ed. United Kingdom : Taylor & Francis, 2019. pp. 2281-2289 (Design Journal).

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abstract = "This research project will provide a richer understanding of how a designer-centric reframing of Peirce{\textquoteright}s semiotic theory could manifest itself. We propose to run it throughout the length of the conference with EAD{\textquoteright}s design delegates opting in through informed consent. It will pragmatically construct a body of sensory data from a semiotic probe (a variation of a cultural probe) that participants will complete in their own time. We would like this probe to be distributed in the EAD conference goody bag at conference registration. It will feature several practical visual tasks, plus a semiotic audit section, and it would be collected during the conference. From the semiotic probe data we aim to discover how Peirce{\textquoteright}s complex terminology could be translated into a designer-centric metalanguage. Like the historical Rosetta Stone, this data would then help designers and theoreticians to improve the communicational situation in disseminating Peircean semiotic theory.",

keywords = "Designer, Tacit knowledge, Peirce, Semiosis, Rosetta Stone, Rosetta Stone, Tacit knowledge",

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series = "Design Journal",

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pages = "2281--2289",

editor = "Louise Valentine and Joanna Bletcher and Leon Cruickshank",

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address = "United Kingdom",

edition = "Supplement 1",

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Wood, D & O'Neill, S 2019, A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice. in L Valentine, J Bletcher & L Cruickshank (eds), Running with Scissors: 13th International Conference of the European Academy of Design. Supplement 1 edn, vol. 22, Design Journal, Taylor & Francis, United Kingdom, pp. 2281-2289, 13th International Conference of the European Academy of Design, Dundee, United Kingdom, 10/04/19. https://doi.org/10.1080/14606925.2019.1595845

A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice. / Wood, Dave; O'Neill, Shaleph (Lead / Corresponding author).
Running with Scissors: 13th International Conference of the European Academy of Design. ed. / Louise Valentine; Joanna Bletcher; Leon Cruickshank. Vol. 22 Supplement 1. ed. United Kingdom: Taylor & Francis, 2019. p. 2281-2289 (Design Journal).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T1 - A Semiotic Rosetta Stone Research Project

T2 - 13th International Conference of the European Academy of Design

AU - Wood, Dave

AU - O'Neill, Shaleph

N1 - Conference code: 13

PY - 2019

Y1 - 2019

N2 - This research project will provide a richer understanding of how a designer-centric reframing of Peirce’s semiotic theory could manifest itself. We propose to run it throughout the length of the conference with EAD’s design delegates opting in through informed consent. It will pragmatically construct a body of sensory data from a semiotic probe (a variation of a cultural probe) that participants will complete in their own time. We would like this probe to be distributed in the EAD conference goody bag at conference registration. It will feature several practical visual tasks, plus a semiotic audit section, and it would be collected during the conference. From the semiotic probe data we aim to discover how Peirce’s complex terminology could be translated into a designer-centric metalanguage. Like the historical Rosetta Stone, this data would then help designers and theoreticians to improve the communicational situation in disseminating Peircean semiotic theory.

AB - This research project will provide a richer understanding of how a designer-centric reframing of Peirce’s semiotic theory could manifest itself. We propose to run it throughout the length of the conference with EAD’s design delegates opting in through informed consent. It will pragmatically construct a body of sensory data from a semiotic probe (a variation of a cultural probe) that participants will complete in their own time. We would like this probe to be distributed in the EAD conference goody bag at conference registration. It will feature several practical visual tasks, plus a semiotic audit section, and it would be collected during the conference. From the semiotic probe data we aim to discover how Peirce’s complex terminology could be translated into a designer-centric metalanguage. Like the historical Rosetta Stone, this data would then help designers and theoreticians to improve the communicational situation in disseminating Peircean semiotic theory.

KW - Designer

KW - Tacit knowledge

KW - Peirce

KW - Semiosis

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KW - Tacit knowledge

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DO - 10.1080/14606925.2019.1595845

M3 - Conference contribution

VL - 22

T3 - Design Journal

SP - 2281

EP - 2289

BT - Running with Scissors

A2 - Valentine, Louise

A2 - Bletcher, Joanna

A2 - Cruickshank, Leon

PB - Taylor & Francis

CY - United Kingdom

Y2 - 10 April 2019 through 12 April 2019

ER -

Wood D, O'Neill S. A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice. In Valentine L, Bletcher J, Cruickshank L, editors, Running with Scissors: 13th International Conference of the European Academy of Design. Supplement 1 ed. Vol. 22. United Kingdom: Taylor & Francis. 2019. p. 2281-2289. (Design Journal). Epub 2019 May 31. doi: 10.1080/14606925.2019.1595845

A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Prehistoric Illustration: Semiotically Unlocking and Learning from Early Visual Communication

A Semiotic Rosetta Stone Workshop: Enhancing visual communication through design semiotics

A Semiotic Rosetta Stone Workshop

Designer-centric semiotic theory for visual communicators

Cite this

A Semiotic Rosetta Stone Research Project: Defining designer-centric semiotic practice

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Research output

Prehistoric Illustration: Semiotically Unlocking and Learning from Early Visual Communication

A Semiotic Rosetta Stone Workshop: Enhancing visual communication through design semiotics

Activities

A Semiotic Rosetta Stone Workshop

Press/Media

Designer-centric semiotic theory for visual communicators

Cite this