Activating gender stereotypes during online spoken language processing evidence from visual world eye tracking

Pirita Pyykkonen, Jukka Hyona, Roger P. G. van-Gompel

    Research output: Contribution to journalArticle

    16 Citations (Scopus)

    Abstract

    This study used the visual world eye-tracking method to investigate activation of general world knowledge related to gender-stereotypical role names in online spoken language comprehension in Finnish. The results showed that listeners activated gender stereotypes elaboratively in story contexts where this information was not needed to build coherence. Furthermore, listeners made additional inferences based on gender stereotypes to revise an already established coherence relation. Both results are consistent with mental models theory (e.g., Garnham, 2001). They are harder to explain by the minimalist account (McKoon & Ratcliff, 1992), which suggests that people limit inferences to those needed to establish coherence in discourse.

    Original languageEnglish
    Pages (from-to)126-133
    Number of pages8
    JournalExperimental Psychology
    Volume57
    Issue number2
    DOIs
    Publication statusPublished - 2010

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