American political marketing: George W. Bush and the Republican Party

Jonathan Knuckey, Jennifer Lees-Marshment

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationPolitical marketing
    Subtitle of host publicationA comparative perspective
    EditorsDarren Lilleker, Jennifer Lees-Marshment
    PublisherManchester University Press
    Chapter3
    ISBN (Print)9780719068713
    Publication statusPublished - May 2005

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