An Exploratory Investigation into the Role of a Research and Development Programme on Future Craft Practice

Louise Valentine, Ian Fillis, Georgina Follett

    Research output: Contribution to journalArticle

    Abstract

    Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques.

    Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.

    Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.

    Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.

    Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.

    Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
    Original languageEnglish
    Pages (from-to)95-116
    Number of pages20
    JournalArts Marketing: An International Journal
    Volume3
    Issue number2
    DOIs
    Publication statusPublished - Oct 2013

    Fingerprint Dive into the research topics of 'An Exploratory Investigation into the Role of a Research and Development Programme on Future Craft Practice'. Together they form a unique fingerprint.

  • Cite this