Abstract
Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques.
Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.
Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.
Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.
Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.
Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.
Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.
Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.
Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.
Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
| Original language | English |
|---|---|
| Pages (from-to) | 95-116 |
| Number of pages | 20 |
| Journal | Arts Marketing: An International Journal |
| Volume | 3 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Oct 2013 |
