An Exploratory Investigation into the Role of a Research and Development Programme on Future Craft Practice

TY - JOUR

T1 - An Exploratory Investigation into the Role of a Research and Development Programme on Future Craft Practice

AU - Valentine, Louise

AU - Fillis, Ian

AU - Follett, Georgina

N1 - Publisher: Emerald. Arts Marketing Journal

PY - 2013/10

Y1 - 2013/10

N2 - Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.

AB - Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.

U2 - 10.1108/AM-11-2011-0033

DO - 10.1108/AM-11-2011-0033

M3 - Article

SN - 2044-2084

VL - 3

SP - 95

EP - 116

JO - Arts Marketing: An International Journal

JF - Arts Marketing: An International Journal

IS - 2

ER -