An RCT study to evaluate a targeted, theory driven healthy eating leaflet

Holly J. Baker, Laurie T. Butler, Stephanie A. Chambers, W. Bruce Traill, Alexandra E. Lobb, Georgia Herbert

    Research output: Contribution to journalArticlepeer-review

    10 Citations (Scopus)


    A theory based healthy eating leaflet was evaluated against an existing publicly available standard leaflet. The intervention leaflet was designed to encourage healthy eating in 18-30 year olds and was developed by modifying an existing British Nutrition Foundation leaflet. The intervention leaflet targeted attitudes and self-efficacy. Participants (n = 104) were randomly assigned either to the intervention, Foundation or a local food leaflet control condition. Cognitions were measured pre-intervention, immediately after reading the corresponding leaflet, and once again at two weeks follow-up. Critically, intentions to eat healthily were significantly greater at follow-up in the Intervention group compared to the other two groups, with the former leaflet also being perceived as more persuasive. The Intervention group also showed evidence of healthier eating at two weeks compared to the other two groups. Collectively the results illustrate the utility of a targeted theory-based approach. Crown Copyright (C) 2010 Published by Elsevier Ltd. All rights reserved.

    Original languageEnglish
    Pages (from-to)1916-1920
    Number of pages5
    JournalSocial Science and Medicine
    Issue number11
    Publication statusPublished - Dec 2010


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