Application of Electronic Customer Relationship Management (e-CRM) for promoting products and Services in a Local Context: Exploration of a Case

E. Fragouli; A. Noutrixa

Application of Electronic Customer Relationship Management (e-CRM) for promoting products and Services in a Local Context: Exploration of a Case

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	11-25
Journal	International Journal of Information, Business and Management
Volume	6
Issue number	4
Publication status	Published - Nov 2014

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http://ijibm.elitehall.com/index4.htm

Cite this

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title = "Application of Electronic Customer Relationship Management (e-CRM) for promoting products and Services in a Local Context: Exploration of a Case",

author = "E. Fragouli and A. Noutrixa",

year = "2014",

month = nov,

language = "English",

volume = "6",

pages = "11--25",

journal = "International Journal of Information, Business and Management",

issn = "2076-9202",

number = "4",

}

TY - JOUR

T1 - Application of Electronic Customer Relationship Management (e-CRM) for promoting products and Services in a Local Context

T2 - Exploration of a Case

AU - Fragouli, E.

AU - Noutrixa, A.

PY - 2014/11

Y1 - 2014/11

M3 - Article

VL - 6

SP - 11

EP - 25

JO - International Journal of Information, Business and Management

JF - International Journal of Information, Business and Management

SN - 2076-9202

IS - 4

ER -