Applying design thinking for business model innovation

TY - JOUR

T1 - Applying design thinking for business model innovation

AU - You, Xinya

N1 - Copyright: © 2022, The Author(s).

PY - 2022/11/24

Y1 - 2022/11/24

N2 - In recent years, there has been an increasing interest in using design thinking for business model innovation. However, few studies have explored the application, potential and challenges of design thinking from a comprehensive perspective. In order to better understand how design thinking can contribute to business model innovation, this paper regards business model innovation as a subject of design research and provides a critical review of researchers’ explorations of how to apply design thinking for business model innovation. In light of the literature review, this paper distils seven key design research themes: (1) design thinking as a mindset and a methodology; (2) designers of business models; (3) design activities for business model innovation; (4) design tools for business model innovation; (5) design approaches for business model innovation; (6) co-creation of new products, services and business models, and (7) evaluating and measuring the impact of design thinking. The themes not only highlight the potential of applying design thinking as a necessary mindset and methodology to business model innovation, but also emphasise the nature of designing as a social process.

AB - In recent years, there has been an increasing interest in using design thinking for business model innovation. However, few studies have explored the application, potential and challenges of design thinking from a comprehensive perspective. In order to better understand how design thinking can contribute to business model innovation, this paper regards business model innovation as a subject of design research and provides a critical review of researchers’ explorations of how to apply design thinking for business model innovation. In light of the literature review, this paper distils seven key design research themes: (1) design thinking as a mindset and a methodology; (2) designers of business models; (3) design activities for business model innovation; (4) design tools for business model innovation; (5) design approaches for business model innovation; (6) co-creation of new products, services and business models, and (7) evaluating and measuring the impact of design thinking. The themes not only highlight the potential of applying design thinking as a necessary mindset and methodology to business model innovation, but also emphasise the nature of designing as a social process.

KW - Business model innovation

KW - Design methodology

KW - Design processes

KW - Design thinking

KW - Mindset

UR - https://www.scopus.com/pages/publications/85142502569

U2 - 10.1186/s13731-022-00251-2

DO - 10.1186/s13731-022-00251-2

M3 - Review article

AN - SCOPUS:85142502569

VL - 11

JO - Journal of Innovation and Entrepreneurship

JF - Journal of Innovation and Entrepreneurship

M1 - 59

ER -