Audience Interpretations of Shock Appeals in Charity Advertising

Kristina Auxtova

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - 2015
    EventAcademy of Marketing Doctoral Colloquium 2015 - Limerick, Ireland
    Duration: 6 Jul 2015 → …

    Conference

    ConferenceAcademy of Marketing Doctoral Colloquium 2015
    Country/TerritoryIreland
    CityLimerick
    Period6/07/15 → …

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