Audience Interpretations of Shock Appeals in Charity Advertising

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventAcademy of Marketing Doctoral Colloquium 2015 - Limerick, Ireland
Duration: 6 Jul 2015 → …

Conference

ConferenceAcademy of Marketing Doctoral Colloquium 2015
CountryIreland
CityLimerick
Period6/07/15 → …

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