Audience Interpretations of Shock in Charity Advertising

Research output: Contribution to conferencePoster

Original languageEnglish
Publication statusPublished - 2014
Event2nd International Marketing Conference: Contemporary Thinking in Marketing: Where Theory Meets Practice - University of Edinburgh Business School, Edinburgh, United Kingdom
Duration: 4 Dec 20145 Dec 2014

Conference

Conference2nd International Marketing Conference
CountryUnited Kingdom
CityEdinburgh
Period4/12/145/12/14

Cite this

Auxtova, K. (2014). Audience Interpretations of Shock in Charity Advertising. Poster session presented at 2nd International Marketing Conference, Edinburgh, United Kingdom.