Audience Interpretations of Shock in Charity Advertising

Research output: Contribution to conferencePoster

Original languageEnglish
Publication statusPublished - 2014
Event2nd International Marketing Conference: Contemporary Thinking in Marketing: Where Theory Meets Practice - University of Edinburgh Business School, Edinburgh, United Kingdom
Duration: 4 Dec 20145 Dec 2014


Conference2nd International Marketing Conference
CountryUnited Kingdom

Cite this

Auxtova, K. (2014). Audience Interpretations of Shock in Charity Advertising. Poster session presented at 2nd International Marketing Conference, Edinburgh, United Kingdom.