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Audience Interpretations of Shock in Charity Advertising

  • Kristina Auxtova

    Research output: Contribution to conference › Poster › peer-review

    Original languageEnglish
    Publication statusPublished - 2014
    Event2nd International Marketing Conference: Contemporary Thinking in Marketing: Where Theory Meets Practice - University of Edinburgh Business School, Edinburgh, United Kingdom
    Duration: 4 Dec 2014 → 5 Dec 2014

    Conference

    Conference2nd International Marketing Conference
    Country/TerritoryUnited Kingdom
    CityEdinburgh
    Period4/12/14 → 5/12/14

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